Here at Bellanina we receive messages every day from women (and men!) looking for ways to look and feel better about themselves. The most common complaint we receive is just looking “tired” and “worn”. It seems that this New Year is the perfect opportunity to invite people to try something new and different, shake up their routine and not accept aging gracefully. After all, your age is just a number and at Bellanina we think people only improve with age.

Start by taking command. Look into the mirror after a shower and before you apply any make up or lotions. Really look at your skin and ask yourself, “What do I want to change?” Are you looking for smoother skin? Do you hate the sight of lines around your eyes or mouth? Or do you just want to feel and looked refreshed?

It is important to take this step because in order to truly take control, you must take action with this first step.

By being honest with yourself and your goals, it will be easier to target the best way to achieve them. Most people can’t afford or do not want to pursue drastic and invasive medical procedures (such as plastic surgery) and at Bellanina, we don’t think you should have to do this at all. With proper skin care and the right products, smoother and younger looking skin is not just a dream. It is a reality we can all have for our own.

Here is a simple checklist of areas to consider:

1) Eyes: Are there fine lines beginning to form around the corners or lids? This could be from squinting or rubbing this area. The tissue around the eyes is especially fragile and can be easily damaged or show premature signs of aging.

2) Mouth: As we get older the expressions we hold our faces in most often will eventually develop into lines around the face. “Laugh” or “frown” lines are especially common once people reach their mid thirties. This can be caused by a reduced elasticity in the skin and lowered collagen production.

3) Neck: As the skin begins to lose elasticity it can begin to “droop” in certain areas, especially the neck and chin.

4) Hands: The most overused and abused area of the body. Your hands are exposed to chemicals, weather, water, bacteria and all sorts of germs that can affect how their appearance. Lines, dryness and flaking are all common culprits of “old” looking hands.

5) Thighs and Stomach: At any age a common skin problem is cellulite. Small “dimpling” of the skin that can lead to a cottage cheese appearance. This can be minimized with corrective skin care products.

6) Uneven Skin Tone/Pigmentation: Brown spots, freckles or even patches of skin that don’t match your overall coloring can be minimized. If you have been living with these common issues but unsure of how to deal with them, take charge this year!

7) Facial/Body Acne: Blemishes can be an irritating and ongoing struggle. Don’t let this problem go on for another day!

We invite everyone to contact us and let us help you achieve your goals this year. Our highly trained staff welcomes questions and will help you design a daily routine that will reduce fine lines, smooth skin and replenish lost moisture. By taking the time to incorporate this into your morning routine you will begin to see the results faster than you can imagine.

So contact us today and let us help you achieve your New Year’s resolution! E-mail us your questions at operations@bellanina.com to receive expert advice on how to achieve your skin care goals in 2011!

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