Archives for category: bellanina facelift massage

The three most important things about starting your massage practice: set clear goals, understand your budget and create a professional image.

Your Goals:  Write down specific concrete goals you would like to accomplish and the specific time period in which you would like them to be completed.  Some goals would be:  What amount of income you’d like to make by the end of your first year, any additional certificates you wish to earn, and other business related goals.  Also, write down what is standing in the way of you achieving these goals, and what steps you need to take to overcome these obstacles.  Seek advice from a mentor or successful colleague and try to connect with them regularly.

Your Budget:  Create a realistic budget before opening your business.  Make sure you consider your living expenses while you grow your cliental.  Being self-employed doesn’t always mean you will bring home a paycheck.  Figuring out your break-even point is crucial; what are the costs and overhead you need to stay afloat.  Depending on your location, keep in mind rent, utilities, internet and phone, furnishings, equipment, licensing, insurance, taxes, supplies, advertising, etc.  It’s always good to keep a plan B in mind.  If you need to book 18 services a week to break-even but are only booking 13, then you are losing money.  Most people can’t continue on without hitting or exceeding their break-even point.  Remember, you still haven’t even paid yourself at this point.  For example, if your expenses total to $1200 for the month and you charge $65 per service, you would need to perform at least 19 services that month just to break-even.  You also need to keep in mind your personal living expenses, rent/mortgage, car payment, insurance, credit card payments, utilities, phone and cable, child care, groceries, etc.  If your personal expenses, for example, total $2800, added to your business expenses would equal $4000.  This would mean, just to break-even you would need to provide at least 62 services at $65.  This means you would need to do about 15-16 services a week.  Again, this wouldn’t result in any salary of your own, nor would it account for any vacation time or adding unexpected expenses.  Make sure you’re realistic about the ability to sustain your business before you begin your transition to self-employment.

Your Image:  Create your image from day one and keep that in mind with all aspects of your business.  This image you present will be represented in many ways, not just the look and feel of your location but also in the way you and your staff dress, your logo and the way in which you market your business.  For example, most people don’t know what LMT means, consider spelling it out (Sarah Johnson, Licensed Massage Therapist) to ensure clarity.   You can also bring out the style you like to convey but still show the public who you are with your business name.  For example, Sarah Johnson Massage Center, Sarah’s Day Spa, Johnson Medical Massage Therapy or Sarah’s Mind & Body Healing; all of these have a clear message but convey very different atmospheres.  Remember not to use a vague name, like Sarah’s Center, people need to know what services you are providing.

You should, also, consider your image when it comes to your marketing.  This day and age people automatically assume all businesses have a website, this is crucial for your business and now websites are typically pretty cheap to make and maintain with many easily accessible templates available.  Offering your full menu, appointment booking, gift cards, and social media links, like Facebook, on your website can be a great way to maintain current cliental and intrigue new clients.  Again, don’t forget about your image when it comes to your online presents.  If you have a modern urban spa feel at your location, don’t put pictures of beaches throughout your website.  Business cards are also very important.  A great way to expand your business is to go to local establishments like banks, boutiques, cafes and hair salons asking if they would display your card, this is great free advertising.  Also, carry your business cards around with you at all times to hand to potential new clients.  Another great way to advertise in an inexpensive way, is to make reusable bags or t-shirts and wear/use them around town as you do your usual errands.  Consider your logo in this regard, keep your image in mind.  A logo of business card that includes a board certified image gives an entirely different feel than one with a yin yang symbol.

Lastly, think about what you and your employees should wear regularly to continue the image you are looking for.  Are you more medical?; then go with scrubs.  Or maybe you like a spa feel; consider a semi-casual all black look, this helps the focus stay on the client without being overly formal.  Whatever you choose, remember, cohesion is key.

In conclusion, set concrete but achievable goals, budget carefully and realistically, and create the image you want to make your business successful.  There are many visions of success, make sure this one is defined by you.

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  1. Know you Intention: Say it out loud and keep it as your focus.  You have to image your success, talk about it often and stay focused on your goal.
  2. Source Experts: Find a mentor, hire an expert or create a partnership to cover areas you feel weakest.  Use your energy to focus on your strengths and instill help to alleviate stress of weaknesses.
  3. Identify Energy Suckers:  Be aware of what drains your energy.  Maybe it’s a bad habit, relationship or even social media.  Keep track of the time you spend, if you notice you are doing this often make a change.
  4. Highlight the Good:  Show appreciation to yourself and your team and you will continue to find that it will increase.  Positive energy will spread and grow.
  5. Avoid Gossip:  The negativity of gossip can destroy all the good you are doing.  Removing gossip from daily discussions can protect this good energy.
  6. Clear your Space:  Remove all clutter.  Use intense or a diffuser, have fresh water on hand and dust and sanitize regularly.
  7. Be Proud:  A great boost of energy is reminding yourself of your accomplishments.
  8. Stay Strong:  Discipline is needed to remain positive and focused.  Remember to review your intentions every day.
  9. Listen Well:  Listen to your partners, team and customers; you can learn important information from them.  Use this to improve training, appearance and vision.
  10. Surround Yourself with Positive Influences:  This will make you more successful, more motivated and happier.  Having like-minded people in your inner-circle is a must.

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Honey has been used in ayurvedic, or whole-body, medicines dating back over 3,000 years.  It has been a favorite of nutritionists, dietitians and naturopaths due to its extraordinary health benefits. It is also widely used for its therapeutic effects.  Honey contains nearly 200 substances; it is rich in natural sugars like fructose and glucose along with essential vitamins, minerals and antioxidants, fructo-oligosaccharides, and amino acids.  It also contains flavonoids, phenolic, acids, ascorbic acid, tocopherols, catalase, superoxide, dismutase, reduces glutathione, and peptides.  Honey is anti-viral, wound healing; it is used to treat chronic skin ulcers.  It increases cell growth and provides antimicrobial activity.  Honey promotes cell proliferation and anti-aging of the skin.

The Bellanina Honeylift Invigorating Massage Lotion improves hydration and exfoliates the skin while bringing cellular rejuvenation to dull, lackluster skin.  Through tappotment massage strokes, blood and oxygen is circulated, tissue is cleansed and a rosy glow is imparted to the face.  Tapping on major acupressure points gives a deeper level of relaxation while clearing energy meridians of stagnant chi and providing healing benefits to other organs of the body.  Honey is an antibacterial and has been found to provide immune system support.

A key component of the Bellanina Facelift Massage treatment, Bellanina Honeylift Invigorating Massage Lotion is made from pure, organic honey and orange blossom essential oil.  This sophisticated massage lotions softens and revitalizes the skin while providing antibacterial benefits and immune system support.  Honey stimulates the regrowth of tissue, strengthens capillaries and the fibroblasts needed for healing.  It also encourages the dermis to develop new connective tissue and speeds up the growth of epithelial cells.  Honeylift is designed to delight your senses and provide wonderful, natural face-lifting benefits.

This natural and delicious ingredient could only be referred to as liquid gold.

Celebrities everywhere seem to have the flawless, gorgeous skin we are all looking for. How is this possible? There are many reasons but first and foremost it is important to remember that celebrities are not immune to the same skin concerns that frustrate the rest of us. In fact, they may be more irritating since celebrities are under scrutiny 24/7 and the slightest flaw is brought to everyone’s attention.

So what is the magic potion they use to look so great? A large team of estheticians, dermatologists, personal trainers and a healthy amount of technology are all that’s needed. Anyone can look flawless when they have that kind of support.

But what about regular, every day people who don’t have the time and money to invest in a “beauty squad”? Is all hope lost?

Not at all. In fact, with a little determination and dedication, you can keep your skin looking more youthful and vibrant all the time.

How we treat our skin when we are young plays a major role in our appearance later on. Sad but true. Hours spent tanning or forgetting to moisturize daily when you are 20 can directly impact how your skin looks at 40. Although this impacts your whole body, facial skin is perhaps the most delicate because it is much thinner than the skin on your back, hands, legs or chest. Remember- just because you can’t see the damage right away doesn’t mean it’s not there.

If you have begun to notice small lines around your eyes or mouth, it is time to get serious about taking better care of your skin. Develop a daily skin care routine designed for mature skin and make sure to follow it every day.

Here are a few basic tips:

1)     Cleanse daily. Every morning, every night. If you do nothing else, do this. Your skin collects dirt, debris and bacteria. It is build up that clogs pores, leaves skin looking tired and creates other skin issues later on.

2)     Protect your skin: when you garden, drive, swim, whatever. Always wear a sunblock of at least SPF 30 and re-apply often. All too often we apply once and assume we are covered for an entire day. This is not so. Sunscreen should be re-applied every two hours.

3)     Moisturize: Just as it is important to remove the bad from your skin, you should always maintain the good. Hydrated skin looks and feels better. Use a cosmeceutical grade moisturizer to penetrate the surface layer and really help your skin cells to build collagen and elastin.

There are simple tricks to looking your best like eating healthy, exercise and keeping a happy and stress free life. Believe it or not the health of your skin can be affected by everything you encounter! But just because you may have celebrated (or scorned) your last birthday because you turned 50, it doesn’t mean you have to act or look like your 50.

Learn more about anti-aging skin care at www.bellaninainstitute.com.

Changes in your skin should be examined by someone with extensive knowledge of proper skin care and conditions. But how do you know who to contact?

A dermatologist is a medical doctor who specializes in the treatment of skin. This means they have attended medical school (just like your regular doctor) and have received extra training to care for the skin. They are capable of prescribing medications and medical treatments for skin conditions. They are able to diagnose skin conditions and perform surgery.

An esthetician (sometimes known as a skin care therapist) has attended a trade school and passed a state board exam. Schooling requirements range by state (usually 3-6 months). Estheticians have received training on skin care treatment such as facials, body wraps, skin analysis, microdermabrasion, peels and other skin care techniques to improve the look and feel of your skin. They cannot diagnose skin conditions or prescribe medications however they can recommend over-the-counter treatments for common skin care concerns.

Now, how do decide who to see first?

That depends on your skin concerns, symptoms and medical history. These are all factors to consider and should not be taken lightly. A good rule of thumb is:

If you’re seeking skin care maintenance or cosmetic concerns, start with an esthetician. Estheticians can help with acne, dry skin, maturing skin and even some common concerns such as rosacea or hyperpigmentation. An esthetician may recommend specialized treatments or skin care products to help reduce or eliminate your problem.

If you have persistent symptoms despite home treatment, pain, sudden development of symptoms or reactions to chemicals, medications or anything your skin came in contact with, see a dermatologist. A dermatologist can help to rule out any underlying medical condition and prescribe medications that will be more aggressive for the treatment or persistent issues. For example, if you have painful acne that will not clear up using standard over-the-counter remedies, a dermatologist can provide a higher dosage (prescription) to help treat it.

Unsure?

If you develop a skin concern and are still unsure who to see, check with your primary care physician (PCP). They can either refer you to a dermatologist if they believe it is necessary or advise you to consult an esthetician.

Conclusion

Never ignore any skin concerns you may have or develop over time. Your skin is the largest organ and requires as much care and treatment as your heart, lungs or any other organ. Do not assume that conditions will “clear up on their own” as this can lead to more serious conditions developing. If you are concerned, ask.

Learn more about better skin care at www.bellaninainstitute.com.

Why use a toner?

Out of all the skin care products on the market today, toners are a mystery to most people.  I think I hear, “why do I need to use a toner”, more than any other question.

Aside from giving your skin an opportunity to be relieved of further makeup and cellular debris, toners give our skin a pH balance.  Our skin should stay between 5 and 6 pH.  After cleansing, the pH balance gets disturbed and when this happens it has to work harder to regain its’ balance, which can also mean it will produce more oil.  Using a toner helps to restore the balance quickly.

Another side benefit of using a toner is to get the hard water residue off of the skin.  That white streak that you see on the side of a freshly washed glass that has just been rinsed is chlorine and hard minerals.  These hard minerals are left on your skin after you rinse off the cleanser products.  These minerals can dry your skin.

Removing oil with toner gives the skin an appearance of smaller pores and smaller pores makes skin look smoother and more youthful.  Toners can help close pores and tighten cell gaps after cleansing.  This reduces the penetration of impurities and environmental contaminants into the skin. 

Some toners have humectant qualities, which mean that they help to bind moisture to the skin.  We recommend that if you don’t want to wash your face in the morning, use a toner to get the oil or dirt off of your skin.  Your skin will feel fresh, softened and revitalized.

Some toners include exfoliants, such as Bellanina’s Glycolic Toner 10% to aid in removing dead skin cells.  A glycolic toner will also work very well for men who have ingrown hairs and must deal with ‘bumpy’ skin.

We are happy to announce that our new BELLANINA BOTANICAL TONER with Ginseng & Aloe is now available to ship.  Our new toner is formulated with all natural plant extracts with no parabens. Unlike off the shelf skin care, our Bellanina ‘kit’ products use the freshest ingredients and are made in small batches insuring their freshness.  Some of the featured ingredients of the NEW Bellanina Botanical Toner are:

Panax Ginseng –         Tonic action; revitalizing

Roman Chamomile – Calming

German Chamomile – Soothing for problematic Skin; anti-inflammatory

Witch Hazel – Natural extract from leaves and bark with potent anti-oxidant and anti-irritant properties

Hyaluronic Acid – Superior hydrator

Panthenol – Pro-vitamin B5 is a panthenol is a humectant, emollient and moisturizer.

Organic Geranium essential oil – Antibacterial, antispasmodic, anti-tumorial, anti-inflammatory & anti- fungal.  The aroma of geranium helps to lift the spirits.

Bellanina continues to strive to bring Bellanina Practitioners and loyal skin care customers new and innovative products that keep the skin healthy and vibrant.  We hope you try our new toner soon!

Visit us online at http://www.bellaninainstitute.com!

Are you a massage therapist, esthetician or health/wellness provider seeking a way to build your business and learn a new technique that is less stressful on your body and beneficial for your clients?  Perhaps you are already a Bellanina Facelift Massage Practitioner who is looking for CEs in 2013.

Look no further than the Bellanina Facelift Massage! In 2011, Bellanina  “enhanced” their signature technique by incorporating Thai massage, acupressure and a full body energy release into their already time-tested approach to holistic skin care.  Our homestudy course is NCBTMB approved for 16 CE credits for all new students and for returning practitioners who want to learn the new and improved protocol.

Imagine an all natural, holistic approach to obtaining and maintaining younger, smoother and healthier looking skin at any age. The Bellanina Facelift Massage is the answer you have been looking for to decrease the appearance of fine lines and wrinkles, tone facial muscles and release unblock stuck energy.

 Since 1989, the Bellanina Facelift Massage has been utilized by thousands of clients around the world. We have seen some amazing results including:

Decrease in bags under the eyes 

Firmer cheeks and jaw line

Neck appears smoother

Naso-labial fold lines soften

Skin looks smoother and skin tone evens

Youthful glow

Our clients tell us that the Bellanina Facelift Massage has been the best choice they have made to improve the look and feel of their skin!
                

Before & After (untouched photos)

What our students say…..
“I have taken many modalities as a massage therapist, reflexologist, etc., but your course hands down has such a fantastic income potential. In addition, I find it very creative and the results are amazing. I have done “Bellanina” on all ages, even those women who are in their 70’s and think this is it and they better make the best of what they have and then there is “Bellanina Facelift Massage.” I have a client who is 76 years old, when I finish the Bellanina Facelift Massage, her attitude and feeling of self worth becomes transformed. She told me, “I feel beautiful!”. I just wanted to share that with you and THANK YOU 100 times over for giving me the opportunity of learning and being certified as a “Bellanina Facelift Specialist”.Lauretta I, New York

Several times each month – Nina Howard (Bellanina Founder) hosts a FREE educational webiner at 3:30 P.M (EST) to explain the many benefits of Bellanina Facelift Massage, how this technique can build your business and answer all your questions at the end!

Visit our website www.bellaninainstitute.com to register for this event! Remember, this is a FREE webinar with master trainer, Nina Howard and a chance to learn about the most exciting approach to skin care available today!