Archives for category: Esthetician

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  1. A set intention: Your touch sends an unspoken signal to your client.  Your body language and tone of voice can fend off or attract a client.  You can reduce stress and show an ease and confidence by focusing specifically at the outcome that is uniquely catered to that specific client.  Do this by asking yourself how you set your intention and how you teach this to others.  This can uplift and soothe your client.
  2. Clear Thoughts:  Everyone has many different things happening in their lives, priorities are constantly changing making it challenging to clear your mind and focus all the time.  Try to separate work and personal tasks into two different sections, and then focus on only the one at hand.  Cleaning your mind of other tasks can help you be more responsive to your client’s needs
  3. Self-Awareness:  You must believe that you have the power to control the path your future takes to accomplish your goals- this means you must be self-aware.  You must see your weaknesses and accept yourself for having them then you can work towards fixing them.  Seeing these flaws in yourself can help you understand and accept them in others, as well.
  4. Acceptance:  We all need to feel a sense of self-worth and acceptance.  Be sincere and willing to listen, this will create a calming and serene feel that will alleviate anger and resentment before your client even receives their treatment.  This helps to create an environment that allows for the best results.
  5. A signature fragrance:  The scent of something can create a lasting memory.  As a marketing tool, consider using a fragrance that your clients will remember you by.  Use an essential oil that is like you, but still mild and delicate.  You can add a bit of this scent to your towels and linens by wash of linen spray (a couple of the essential oil diluted with water).  You can also use a diffuser, intense or candle.
  6. A Seasonal Change:  Changing the appearance of your surroundings can help you to look forward to upcoming occasions.  This can add elements of inspiration in your space.
  7. A Thorough intake:  Assessing the goals of your client is essential to providing the proper care.  It’s important to understand the make-up of their lifestyle, from their health and work life to their diet and home life stresses.  These things are critical to meeting your clients’ needs and expectations.
  8. Set Expectations:  Using your client’s intake form and use your experience and know-how to determine an attainable goal for results.  Be upfront, sincere, and realistic about the results you can commit to and their results.
  9. A Complete Solution:  Proper nutrient, hydration, adequate rest, controlled stress level and correct skin care all play a part in the skins health.  Your skin is the largest organ in your body and it’s important to remember, although surface care is key, it’s not the only contributing factor.  Help your client to remember to treat their body and soul well, and it will be reflected on the outside.
  10. Accountability:  Make sure to review your clients’ progress at every appointment to determine if any changes that would require you to modify their treatment for better results.
  11. Expertise:  Throughout your time in this field you will continues to gain more and more knowledge and expertise.  Continuing to educate yourself is always important, though.  Always search out new things that can make you and your services unique.
  12. A Networking Group:  Setting up a referral program with surrounding colleagues, like hair salons or med spas.  Be sure that you trust your clients will have good experiences there.  Collaboration can help convey a sense of community and reward your business.
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The three most important things about starting your massage practice: set clear goals, understand your budget and create a professional image.

Your Goals:  Write down specific concrete goals you would like to accomplish and the specific time period in which you would like them to be completed.  Some goals would be:  What amount of income you’d like to make by the end of your first year, any additional certificates you wish to earn, and other business related goals.  Also, write down what is standing in the way of you achieving these goals, and what steps you need to take to overcome these obstacles.  Seek advice from a mentor or successful colleague and try to connect with them regularly.

Your Budget:  Create a realistic budget before opening your business.  Make sure you consider your living expenses while you grow your cliental.  Being self-employed doesn’t always mean you will bring home a paycheck.  Figuring out your break-even point is crucial; what are the costs and overhead you need to stay afloat.  Depending on your location, keep in mind rent, utilities, internet and phone, furnishings, equipment, licensing, insurance, taxes, supplies, advertising, etc.  It’s always good to keep a plan B in mind.  If you need to book 18 services a week to break-even but are only booking 13, then you are losing money.  Most people can’t continue on without hitting or exceeding their break-even point.  Remember, you still haven’t even paid yourself at this point.  For example, if your expenses total to $1200 for the month and you charge $65 per service, you would need to perform at least 19 services that month just to break-even.  You also need to keep in mind your personal living expenses, rent/mortgage, car payment, insurance, credit card payments, utilities, phone and cable, child care, groceries, etc.  If your personal expenses, for example, total $2800, added to your business expenses would equal $4000.  This would mean, just to break-even you would need to provide at least 62 services at $65.  This means you would need to do about 15-16 services a week.  Again, this wouldn’t result in any salary of your own, nor would it account for any vacation time or adding unexpected expenses.  Make sure you’re realistic about the ability to sustain your business before you begin your transition to self-employment.

Your Image:  Create your image from day one and keep that in mind with all aspects of your business.  This image you present will be represented in many ways, not just the look and feel of your location but also in the way you and your staff dress, your logo and the way in which you market your business.  For example, most people don’t know what LMT means, consider spelling it out (Sarah Johnson, Licensed Massage Therapist) to ensure clarity.   You can also bring out the style you like to convey but still show the public who you are with your business name.  For example, Sarah Johnson Massage Center, Sarah’s Day Spa, Johnson Medical Massage Therapy or Sarah’s Mind & Body Healing; all of these have a clear message but convey very different atmospheres.  Remember not to use a vague name, like Sarah’s Center, people need to know what services you are providing.

You should, also, consider your image when it comes to your marketing.  This day and age people automatically assume all businesses have a website, this is crucial for your business and now websites are typically pretty cheap to make and maintain with many easily accessible templates available.  Offering your full menu, appointment booking, gift cards, and social media links, like Facebook, on your website can be a great way to maintain current cliental and intrigue new clients.  Again, don’t forget about your image when it comes to your online presents.  If you have a modern urban spa feel at your location, don’t put pictures of beaches throughout your website.  Business cards are also very important.  A great way to expand your business is to go to local establishments like banks, boutiques, cafes and hair salons asking if they would display your card, this is great free advertising.  Also, carry your business cards around with you at all times to hand to potential new clients.  Another great way to advertise in an inexpensive way, is to make reusable bags or t-shirts and wear/use them around town as you do your usual errands.  Consider your logo in this regard, keep your image in mind.  A logo of business card that includes a board certified image gives an entirely different feel than one with a yin yang symbol.

Lastly, think about what you and your employees should wear regularly to continue the image you are looking for.  Are you more medical?; then go with scrubs.  Or maybe you like a spa feel; consider a semi-casual all black look, this helps the focus stay on the client without being overly formal.  Whatever you choose, remember, cohesion is key.

In conclusion, set concrete but achievable goals, budget carefully and realistically, and create the image you want to make your business successful.  There are many visions of success, make sure this one is defined by you.

Changes in your skin should be examined by someone with extensive knowledge of proper skin care and conditions. But how do you know who to contact?

A dermatologist is a medical doctor who specializes in the treatment of skin. This means they have attended medical school (just like your regular doctor) and have received extra training to care for the skin. They are capable of prescribing medications and medical treatments for skin conditions. They are able to diagnose skin conditions and perform surgery.

An esthetician (sometimes known as a skin care therapist) has attended a trade school and passed a state board exam. Schooling requirements range by state (usually 3-6 months). Estheticians have received training on skin care treatment such as facials, body wraps, skin analysis, microdermabrasion, peels and other skin care techniques to improve the look and feel of your skin. They cannot diagnose skin conditions or prescribe medications however they can recommend over-the-counter treatments for common skin care concerns.

Now, how do decide who to see first?

That depends on your skin concerns, symptoms and medical history. These are all factors to consider and should not be taken lightly. A good rule of thumb is:

If you’re seeking skin care maintenance or cosmetic concerns, start with an esthetician. Estheticians can help with acne, dry skin, maturing skin and even some common concerns such as rosacea or hyperpigmentation. An esthetician may recommend specialized treatments or skin care products to help reduce or eliminate your problem.

If you have persistent symptoms despite home treatment, pain, sudden development of symptoms or reactions to chemicals, medications or anything your skin came in contact with, see a dermatologist. A dermatologist can help to rule out any underlying medical condition and prescribe medications that will be more aggressive for the treatment or persistent issues. For example, if you have painful acne that will not clear up using standard over-the-counter remedies, a dermatologist can provide a higher dosage (prescription) to help treat it.

Unsure?

If you develop a skin concern and are still unsure who to see, check with your primary care physician (PCP). They can either refer you to a dermatologist if they believe it is necessary or advise you to consult an esthetician.

Conclusion

Never ignore any skin concerns you may have or develop over time. Your skin is the largest organ and requires as much care and treatment as your heart, lungs or any other organ. Do not assume that conditions will “clear up on their own” as this can lead to more serious conditions developing. If you are concerned, ask.

Learn more about better skin care at www.bellaninainstitute.com.

Are you a massage therapist, esthetician or health/wellness provider seeking a way to build your business and learn a new technique that is less stressful on your body and beneficial for your clients?  Perhaps you are already a Bellanina Facelift Massage Practitioner who is looking for CEs in 2013.

Look no further than the Bellanina Facelift Massage! In 2011, Bellanina  “enhanced” their signature technique by incorporating Thai massage, acupressure and a full body energy release into their already time-tested approach to holistic skin care.  Our homestudy course is NCBTMB approved for 16 CE credits for all new students and for returning practitioners who want to learn the new and improved protocol.

Imagine an all natural, holistic approach to obtaining and maintaining younger, smoother and healthier looking skin at any age. The Bellanina Facelift Massage is the answer you have been looking for to decrease the appearance of fine lines and wrinkles, tone facial muscles and release unblock stuck energy.

 Since 1989, the Bellanina Facelift Massage has been utilized by thousands of clients around the world. We have seen some amazing results including:

Decrease in bags under the eyes 

Firmer cheeks and jaw line

Neck appears smoother

Naso-labial fold lines soften

Skin looks smoother and skin tone evens

Youthful glow

Our clients tell us that the Bellanina Facelift Massage has been the best choice they have made to improve the look and feel of their skin!
                

Before & After (untouched photos)

What our students say…..
“I have taken many modalities as a massage therapist, reflexologist, etc., but your course hands down has such a fantastic income potential. In addition, I find it very creative and the results are amazing. I have done “Bellanina” on all ages, even those women who are in their 70’s and think this is it and they better make the best of what they have and then there is “Bellanina Facelift Massage.” I have a client who is 76 years old, when I finish the Bellanina Facelift Massage, her attitude and feeling of self worth becomes transformed. She told me, “I feel beautiful!”. I just wanted to share that with you and THANK YOU 100 times over for giving me the opportunity of learning and being certified as a “Bellanina Facelift Specialist”.Lauretta I, New York

Several times each month – Nina Howard (Bellanina Founder) hosts a FREE educational webiner at 3:30 P.M (EST) to explain the many benefits of Bellanina Facelift Massage, how this technique can build your business and answer all your questions at the end!

Visit our website www.bellaninainstitute.com to register for this event! Remember, this is a FREE webinar with master trainer, Nina Howard and a chance to learn about the most exciting approach to skin care available today!

Warmer weather means t-shirts, shorts and sandal season is just around the corner. As you start to dig through our summer wardrobe and make sure everything still fits, you may notice that your skin is not looking so hot. No, we don’t mean pale skin from being covered all winter (although we have a solution for that as well).

Winter skin is a common occurrence because during the colder months we tend to cover much of our bodies and therefore fall out of our good skin care habits. As the sun comes out though and the time has come to slip into a pair of shorts however you may notice that your legs are not looking so great. So what can you do to get back to fighting shape?

1) Exfoliate, exfoliate, exfoliate!
We can’t emphasize the importance of exfoliation enough when it comes to good skin care. Sure, you may shower every day but that is not enough. Even if you are using a loofah which promises to exfoliate your skin every time you shower…it’s not enough. Exfoliation means using a cleanser that has been specially designed to penetrate those dead skin cells and remove them without causing damage to healthy skin below.

Look for a good cleanser with micro beads to really help your skin to look fresh and ready for summer. A body cleanser will typically use a rougher texture than a facial exfoli-cleanser so shop carefully. Exfoliating cleanser help aid in healthy skin production by removing those built up layers of dead skin. Failing to exfoliate at least 2-3 times per week leads to dryness, flaking and eventually…wrinkles.

2) Moisturize Daily!
Skin thrives on being properly hydrated. If you have dry skin naturally it is even more important to moisturize in the morning and before going to bed. If you have oily skin and are prone to break outs, search for an oil-free moisturizer that will seal in good oils without adding anymore.

3) Cover Up!
Yeah, we know you want to get that fabulous summer tan but don’t lay out in the sun “baking” for hours on end. Not only is that exposing the skin to those harmful UV rays we have all heard about, but it is drying your skin out even more and causing irreparable cellular damage.
A good SPF 30 will protect the skin and keep it looking great all summer. Try a combo moisturizer and SPF to do double the good. If you are really looking for a healthy summer “glow”, try a sunless tanner.

4) Change the products to match the season!
Winter meant heavy moisturizers to combat dry and chapped skin. As summer rolls in it is time to swap out your products for lighter products. A light weight and non greasy moisturizer will feel more comfortable as the temperatures start to rise. Remember, in the summer you will sweat more and (if you’re outdoorsy) be more exposed to dirt, grime and other environmental elements. Your pores will retain much of this build up so don’t increase it more with thick moisturizers.
Bonus Tip – Wash your skin daily to avoid build up and summer acne!

5) Develop a routine and stick with it!
Daily skin care is like a daily workout. At first it may be difficult to get into the habit but eventually you will wonder how you ever went without it. We recommend pairing your daily skin routine with something that you do daily already. Taking the time to wash your face with a good exfoliator right after brushing your teeth (for example) would get it out of the way and eventually just become something you do automatically.
Don’t think of skin care as something that is nice to do but not really necessary. As we age the skin requires just as much maintenance as any other area of the body. Taking care of it now will prevent future problems and keep it looking smoother, younger and healthier as you get older.

6) Do your homework!
A fancy bottle or a name brand does not ensure high quality products. If you are battling a specific skin issue especially, take the time to research the product ingredients and the company. Over the counter moisturizers and cleansers seem like a good deal but not when they are more water than anything else! Investing in high quality products will be more effective and have longer lasting results.
Check with a local esthetician or dermatologist for questions about your specific skin care needs. Remember that a commitment to great skin means taking the time to choose the right products and use them as directed.

Look great this summer with younger, smoother looking skin. Remember these six steps and your skin is sure to look fabulous all year round!

As a massage therapist or wellness practitioner you may struggle with constant questions about whether or not it would behoove you to expand your skill set and learn new techniques to offer your clientele. It is easy to argue both sides of the matter since learning new skills often requires a commitment of time, money and effort with no absolute 100% guarantee that it will work out. Looking at the situation that way, it is no wonder so many people end up in a professional “rut”.

So what are the two sides of this particular issue?

The question boils down to one simple matter: if you take the time to learn something new, will your clients want this new service? Which of course leads to further questions about expanding your business in the future.

If you are worried that adding new services may alienate your existing clientele, don’t. Experience has taught many practitioners first hand that new services are often more exciting to existing clients than they are to the practitioner! Remember, a massage or facial is a treat and finding something new on the menu can be a great way to mix up an old routine for you and your client. Keeping your service menu fresh and updated will encourage your clients to come back for more. Although you may have some that resist change, they can always stay with their tried and true without harm to your business.

What about attracting new clients? An important part of business growth is knowing how to reach new clientele. Offering the “basic” services everyone already expects from a masseuse or wellness practitioner will not put you ahead of the pack. In fact, not branching out can hurt your business as it may appear out of day or obsolete. We are a culture that thrives on change and innovation – two concepts that do not rhyme with stagnation.

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Continuing education classes have never been more available or adaptable to your schedule. Many courses are available as a seminar or even a home study course for you to learn on your own time. Taking the effort to expand your professional career and techniques will benefit you as a business owner or as a employee. The more you know and the better you market yourself as a specialized expert, the better your business will be.

Take a chance this year and try something new to shake up your business. The Bellanina Facelift Massage continuing education course is a great way to entice existing clientele to try something new, encourage repeat business and market to a new and expanding market base. As the baby boomer generation grows older, they will be looking for treatments that are non-invasive and effective. The Bellanina Facelift Massage is time tested and can offer an amazing choice for your clients.

Contact Bellanina Institute today to learn more or to register for your seminar today. Bellanina Facelift Massage home study course is approved by the NCBTMB for 16 continuing education credit hours and the 3 day seminar is approved for 24 continuing education hours.

Have you ever tried to nod your way through a conversation without really understanding what someone is talking about?

It is not your job to understand every skin treatment available but when you receive a service at a spa it is nice to understand what the heck they are doing and why. Paraffin wax is one of those delicious spa terms we hear all the time but may have no clue about what it truly means.

Why is it important to learn? The same reason it is important to read instructions before you take a medicine. Anything that touches or enters your body will have an effect on it and as a wise consumer it is important to know about what a product is doing, why it is being used and most important – any possible side effects.

So what’s the skinny on paraffin wax?

In the simplest terms, paraffin wax treatments are utilized in spas to moisturize and soften the skin. They are usually reserved for the toughest areas of skin on the body such as the hands and feet. Many spas will offer this treatment as part of or as an optional addition to manicures or pedicures.

Paraffin waxes are different from other types of waxes used in spas in that it is softer (due to paraffin oil). It melts at a much lower temperature than other waxes and will not burn or blister the skin when it is submerged. In many spas, the wax is heated in special vats prior to a treatment.

So what does the treatment entail?

Paraffin wax is designed to coat the skin and left to absorb for up to half an hour to see the full benefits. An esthetician or beautician may have the client submerge their hands or feet several times in container of this wax to create an even coat over the surface. The hands and feet would then be wrapped in plastic (or some other type of non absorbent material).

After the treatment the wax is removed in a single piece. Because of the oil, this wax does not bind to the skin and can come off easily without pain. Skin should feel soft and smooth following a paraffin treatment.

When would I get one done?

Paraffin wax treatments can be done all year but they are especially ideal in the winter (colder climates particularly) since they can help to repair dry and cracked skin. Remember the skin needs moisture to stay smooth and during the winter it can lose a lot of moisture throughout the day without being properly replenished.

Who should avoid this treatment?

People with diabetes tend to have trouble with submersion of the feet into warm liquids so this treatment is not recommended.

Pregnant woman can receive this treatment but should remember that chronic foot swelling is common and a treatment that utilizes heat will not benefit this condition. Try looking for treatments that use cold or cooling methods to ease this problem.

If you have any type of foot condition such as fungus or athletes foot it is important to tell your therapist prior to treatment. To avoid contamination of the wax they may need to prepare an alternative way of applying the treatment.

Final Thoughts

Trying out a new treatment is always an exciting prospect at the spa. Paraffin wax is an excellent and soothing choice for those seeking an effective solution for dry or rough skin. Call your local day spa to set up an appointment. Go with confidence now that you know what you need to know!

Other Choices:

After receiving your paraffin wax it is important to maintain that soft and silky skin. Why not try a baby smooth foot creme to keep for toes and heels looking great all year! For your hands try the soothing touch hand cream – guaranteed to keep your fingers luxuriously soft!