Archives for category: facelift massage
  1. How to Feature:  When listing a feature of the product/service always include its benefits.  This shows the client what’s in it for them, which is what will persuade them to purchase the service or product.
  2. Control your Content:  Instead of just describing the product or service, like listing its key ingredients, explain the benefits and focus on selling the results.  This will be much more incising to clients.
  3. Market your Strengths:  Write for your demographic.  If you are experienced in anti-aging, you should target those over 30, if you don’t like waxing then take it off the menu.  Whatever you’re passionate about and want to focus on, let that be the spotlight of your menu, and let that do the selling for you.  This is your space to showcase exactly what you want.
  4. Match your Style:  Does your spa have a theme?  Like tropical, urban oasis, clinical or Zen; play into the sensory of it.  Make sure your menu reflects your spa’s look and feel.  Play off the branding of your location and business to make things all tie together seamlessly.
  5. Show Them the Way:  Your menu should show clients what you offer and guide them to what you’d like to sell.  For instants, if you have a high-profiting service you’d like to highlight guide your client’s eye’s there.  Do this by using a different color, boxing the service or placing it in the front or center of the menu.
  6. Golden Triangle:  Marketers refer to the middle area, to top left and right as the “golden triangle”.  Our eyes first go to the middle section and then read left to right.  Take advantage of this area!
  7. Categorize Correctly:  Categorize treatments to make it easy on the eyes.  Use basic names, like Packages, Facial Treatments, Body Treatments, Waxing and Add-Ons.  Add-Ons or Upgrades should be the last item on your menu.  You can also use a more unique and adventurous category approach, like Wrinkles Be Gone or Bye Bye Blemishes, just make sure not to overwhelm your clients with too many choices.
  8. Straight Froward Pricing:  It is a respectful practice to display costs for services in your menu, preferably next to or right below service name and/or description.  Avoid pricing you would find at your local grocery store, like $99.99, round to a simple even number, like $100, to insure pricing doesn’t imply bargaining.
  9. Team Spirit:  Remove words like “my” and replace them with “our” throughout your menu.  It’s all about the client; they want to envision themselves in the treatments.  Using “you’ll, your, and you” will help keep the focus on their individual experience.
  10. Picture This: Using images is a good way to highlight treatments and help clients picture themselves in your treatment rooms.  Some skin care manufactures have photos you can use, or you can also download free images from pixabay.com.  Make sure to use photos that complement your menu and not overpower it.
  11. Protect your Policies:  The back portion of your menu should outline your cancelation policy and scheduling requirements, this is a great way to show clients your business structure.  Remember to be firm but welcoming.
  12. Make it Pretty:  Many printing companies have templates you can use as your base.  Making your menu esthetically pleasing in the hands of your client is key.
  13. Be Bold:  Your font needs to be easily readable, using a standard font like Arial of Times New Roman (avoid script fonts) are usually safe.  Do not shrink font size to include more information, instead reduce the amount of text, eliminate low-profiting or unpopular services or services you don’t enjoy providing.  If you don’t like going it, most likely the client won’t like receiving it.
  14. Less is More:  Don’t overwhelm clients with too much information.  Leaving white space between services looks more professional.  If there is empty space, don’t think you have to use it.
  15. Keep it Quality:  Don’t skimp on paper selection, ink and size.  The quality of the brochure reflects the quality of services to be performed.  If your ink is a little too pricy, try to up the quality of the paper.  If you can afford it, and find yourself a bit lacking in the technical department try hiring a professional to help you design your perfect menu.
  16. Proof before Printing:  Don’t forget to double, triple, and quadruple check your menu for typos and grammatical errors.  There is nothing worse than ordering 500 of your new amazing menu to find a big typo that gives clients a sewed perception of your quality.  The more eyes to review it before sending it off to the printer, the better!
  17. All your Info:  One of the most important things to include in your menu is your business’s full contact information.  Make sure to include your name, logo, address, phone number, website, and email address.  If clients can book appointments online, make sure you let them know.
  18. Search Around: Look at successful spa menus; see what they are doing right.  What stands out most?  Where does it lead your eyes?  Think of the pros and cons while creating your own menu.
  19. Reap the Benefits:  A well-made menu should help the success of your business.  It can entice new potential clients, boost your bookings and do the selling for you.

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Honey has been used in ayurvedic, or whole-body, medicines dating back over 3,000 years.  It has been a favorite of nutritionists, dietitians and naturopaths due to its extraordinary health benefits. It is also widely used for its therapeutic effects.  Honey contains nearly 200 substances; it is rich in natural sugars like fructose and glucose along with essential vitamins, minerals and antioxidants, fructo-oligosaccharides, and amino acids.  It also contains flavonoids, phenolic, acids, ascorbic acid, tocopherols, catalase, superoxide, dismutase, reduces glutathione, and peptides.  Honey is anti-viral, wound healing; it is used to treat chronic skin ulcers.  It increases cell growth and provides antimicrobial activity.  Honey promotes cell proliferation and anti-aging of the skin.

The Bellanina Honeylift Invigorating Massage Lotion improves hydration and exfoliates the skin while bringing cellular rejuvenation to dull, lackluster skin.  Through tappotment massage strokes, blood and oxygen is circulated, tissue is cleansed and a rosy glow is imparted to the face.  Tapping on major acupressure points gives a deeper level of relaxation while clearing energy meridians of stagnant chi and providing healing benefits to other organs of the body.  Honey is an antibacterial and has been found to provide immune system support.

A key component of the Bellanina Facelift Massage treatment, Bellanina Honeylift Invigorating Massage Lotion is made from pure, organic honey and orange blossom essential oil.  This sophisticated massage lotions softens and revitalizes the skin while providing antibacterial benefits and immune system support.  Honey stimulates the regrowth of tissue, strengthens capillaries and the fibroblasts needed for healing.  It also encourages the dermis to develop new connective tissue and speeds up the growth of epithelial cells.  Honeylift is designed to delight your senses and provide wonderful, natural face-lifting benefits.

This natural and delicious ingredient could only be referred to as liquid gold.

Celebrities everywhere seem to have the flawless, gorgeous skin we are all looking for. How is this possible? There are many reasons but first and foremost it is important to remember that celebrities are not immune to the same skin concerns that frustrate the rest of us. In fact, they may be more irritating since celebrities are under scrutiny 24/7 and the slightest flaw is brought to everyone’s attention.

So what is the magic potion they use to look so great? A large team of estheticians, dermatologists, personal trainers and a healthy amount of technology are all that’s needed. Anyone can look flawless when they have that kind of support.

But what about regular, every day people who don’t have the time and money to invest in a “beauty squad”? Is all hope lost?

Not at all. In fact, with a little determination and dedication, you can keep your skin looking more youthful and vibrant all the time.

How we treat our skin when we are young plays a major role in our appearance later on. Sad but true. Hours spent tanning or forgetting to moisturize daily when you are 20 can directly impact how your skin looks at 40. Although this impacts your whole body, facial skin is perhaps the most delicate because it is much thinner than the skin on your back, hands, legs or chest. Remember- just because you can’t see the damage right away doesn’t mean it’s not there.

If you have begun to notice small lines around your eyes or mouth, it is time to get serious about taking better care of your skin. Develop a daily skin care routine designed for mature skin and make sure to follow it every day.

Here are a few basic tips:

1)     Cleanse daily. Every morning, every night. If you do nothing else, do this. Your skin collects dirt, debris and bacteria. It is build up that clogs pores, leaves skin looking tired and creates other skin issues later on.

2)     Protect your skin: when you garden, drive, swim, whatever. Always wear a sunblock of at least SPF 30 and re-apply often. All too often we apply once and assume we are covered for an entire day. This is not so. Sunscreen should be re-applied every two hours.

3)     Moisturize: Just as it is important to remove the bad from your skin, you should always maintain the good. Hydrated skin looks and feels better. Use a cosmeceutical grade moisturizer to penetrate the surface layer and really help your skin cells to build collagen and elastin.

There are simple tricks to looking your best like eating healthy, exercise and keeping a happy and stress free life. Believe it or not the health of your skin can be affected by everything you encounter! But just because you may have celebrated (or scorned) your last birthday because you turned 50, it doesn’t mean you have to act or look like your 50.

Learn more about anti-aging skin care at www.bellaninainstitute.com.

Are you a massage therapist, esthetician or health/wellness provider seeking a way to build your business and learn a new technique that is less stressful on your body and beneficial for your clients?  Perhaps you are already a Bellanina Facelift Massage Practitioner who is looking for CEs in 2013.

Look no further than the Bellanina Facelift Massage! In 2011, Bellanina  “enhanced” their signature technique by incorporating Thai massage, acupressure and a full body energy release into their already time-tested approach to holistic skin care.  Our homestudy course is NCBTMB approved for 16 CE credits for all new students and for returning practitioners who want to learn the new and improved protocol.

Imagine an all natural, holistic approach to obtaining and maintaining younger, smoother and healthier looking skin at any age. The Bellanina Facelift Massage is the answer you have been looking for to decrease the appearance of fine lines and wrinkles, tone facial muscles and release unblock stuck energy.

 Since 1989, the Bellanina Facelift Massage has been utilized by thousands of clients around the world. We have seen some amazing results including:

Decrease in bags under the eyes 

Firmer cheeks and jaw line

Neck appears smoother

Naso-labial fold lines soften

Skin looks smoother and skin tone evens

Youthful glow

Our clients tell us that the Bellanina Facelift Massage has been the best choice they have made to improve the look and feel of their skin!
                

Before & After (untouched photos)

What our students say…..
“I have taken many modalities as a massage therapist, reflexologist, etc., but your course hands down has such a fantastic income potential. In addition, I find it very creative and the results are amazing. I have done “Bellanina” on all ages, even those women who are in their 70’s and think this is it and they better make the best of what they have and then there is “Bellanina Facelift Massage.” I have a client who is 76 years old, when I finish the Bellanina Facelift Massage, her attitude and feeling of self worth becomes transformed. She told me, “I feel beautiful!”. I just wanted to share that with you and THANK YOU 100 times over for giving me the opportunity of learning and being certified as a “Bellanina Facelift Specialist”.Lauretta I, New York

Several times each month – Nina Howard (Bellanina Founder) hosts a FREE educational webiner at 3:30 P.M (EST) to explain the many benefits of Bellanina Facelift Massage, how this technique can build your business and answer all your questions at the end!

Visit our website www.bellaninainstitute.com to register for this event! Remember, this is a FREE webinar with master trainer, Nina Howard and a chance to learn about the most exciting approach to skin care available today!

As a massage therapist or wellness practitioner you may struggle with constant questions about whether or not it would behoove you to expand your skill set and learn new techniques to offer your clientele. It is easy to argue both sides of the matter since learning new skills often requires a commitment of time, money and effort with no absolute 100% guarantee that it will work out. Looking at the situation that way, it is no wonder so many people end up in a professional “rut”.

So what are the two sides of this particular issue?

The question boils down to one simple matter: if you take the time to learn something new, will your clients want this new service? Which of course leads to further questions about expanding your business in the future.

If you are worried that adding new services may alienate your existing clientele, don’t. Experience has taught many practitioners first hand that new services are often more exciting to existing clients than they are to the practitioner! Remember, a massage or facial is a treat and finding something new on the menu can be a great way to mix up an old routine for you and your client. Keeping your service menu fresh and updated will encourage your clients to come back for more. Although you may have some that resist change, they can always stay with their tried and true without harm to your business.

What about attracting new clients? An important part of business growth is knowing how to reach new clientele. Offering the “basic” services everyone already expects from a masseuse or wellness practitioner will not put you ahead of the pack. In fact, not branching out can hurt your business as it may appear out of day or obsolete. We are a culture that thrives on change and innovation – two concepts that do not rhyme with stagnation.

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Continuing education classes have never been more available or adaptable to your schedule. Many courses are available as a seminar or even a home study course for you to learn on your own time. Taking the effort to expand your professional career and techniques will benefit you as a business owner or as a employee. The more you know and the better you market yourself as a specialized expert, the better your business will be.

Take a chance this year and try something new to shake up your business. The Bellanina Facelift Massage continuing education course is a great way to entice existing clientele to try something new, encourage repeat business and market to a new and expanding market base. As the baby boomer generation grows older, they will be looking for treatments that are non-invasive and effective. The Bellanina Facelift Massage is time tested and can offer an amazing choice for your clients.

Contact Bellanina Institute today to learn more or to register for your seminar today. Bellanina Facelift Massage home study course is approved by the NCBTMB for 16 continuing education credit hours and the 3 day seminar is approved for 24 continuing education hours.

Here at Bellanina we receive messages every day from women (and men!) looking for ways to look and feel better about themselves. The most common complaint we receive is just looking “tired” and “worn”. It seems that this New Year is the perfect opportunity to invite people to try something new and different, shake up their routine and not accept aging gracefully. After all, your age is just a number and at Bellanina we think people only improve with age.

Start by taking command. Look into the mirror after a shower and before you apply any make up or lotions. Really look at your skin and ask yourself, “What do I want to change?” Are you looking for smoother skin? Do you hate the sight of lines around your eyes or mouth? Or do you just want to feel and looked refreshed?

It is important to take this step because in order to truly take control, you must take action with this first step.

By being honest with yourself and your goals, it will be easier to target the best way to achieve them. Most people can’t afford or do not want to pursue drastic and invasive medical procedures (such as plastic surgery) and at Bellanina, we don’t think you should have to do this at all. With proper skin care and the right products, smoother and younger looking skin is not just a dream. It is a reality we can all have for our own.

Here is a simple checklist of areas to consider:

1) Eyes: Are there fine lines beginning to form around the corners or lids? This could be from squinting or rubbing this area. The tissue around the eyes is especially fragile and can be easily damaged or show premature signs of aging.

2) Mouth: As we get older the expressions we hold our faces in most often will eventually develop into lines around the face. “Laugh” or “frown” lines are especially common once people reach their mid thirties. This can be caused by a reduced elasticity in the skin and lowered collagen production.

3) Neck: As the skin begins to lose elasticity it can begin to “droop” in certain areas, especially the neck and chin.

4) Hands: The most overused and abused area of the body. Your hands are exposed to chemicals, weather, water, bacteria and all sorts of germs that can affect how their appearance. Lines, dryness and flaking are all common culprits of “old” looking hands.

5) Thighs and Stomach: At any age a common skin problem is cellulite. Small “dimpling” of the skin that can lead to a cottage cheese appearance. This can be minimized with corrective skin care products.

6) Uneven Skin Tone/Pigmentation: Brown spots, freckles or even patches of skin that don’t match your overall coloring can be minimized. If you have been living with these common issues but unsure of how to deal with them, take charge this year!

7) Facial/Body Acne: Blemishes can be an irritating and ongoing struggle. Don’t let this problem go on for another day!

We invite everyone to contact us and let us help you achieve your goals this year. Our highly trained staff welcomes questions and will help you design a daily routine that will reduce fine lines, smooth skin and replenish lost moisture. By taking the time to incorporate this into your morning routine you will begin to see the results faster than you can imagine.

So contact us today and let us help you achieve your New Year’s resolution! E-mail us your questions at operations@bellanina.com to receive expert advice on how to achieve your skin care goals in 2011!

Choosing someone to work on your body is an important decision and shouldn’t be taken lightly. If your like most people, you probably wonder about what sort of training a person has and if they really know what their doing. Knowledge and experience are the cornerstones that make a great therapist or esthetician but how can you choose if you don’t know what those abbreviations following their names mean? LMT, CMT…what’s the difference and how that affects you?

Use this simple guide to understand those credentials and make an informed decision!

LMT (Licensed Massage Therapist)

Most states regulate the practice of massage therapy and require licensure to practice as a massage therapist. Remember that massage manipulates the body and can impact health and functioning. A licensed massage therapist has gone through the training required by the state and has the required knowledge and competency to practice their profession. This process is non-voluntary and is the highest level of regulation.

CMT (Certified Massage Therapist)

This is publicly attesting that a service or person has reached or exceeded a certain level of quality or standard. Certification requires a certain level of educational criteria to be met in order to use this title. Certification can be in a specialized field or bodywork practice and can be received through continuing education later in a massage therapist’s career. Certification is usually through a private institution or agency and is a voluntary process.

In the United States…

Massage therapy is monitored by the states and not the federal government. This means that the standards and requirements can vary by state and should be investigated by those seeking to become massage therapists or those looking to determine what qualifications are required to become a massage therapist in their state. Most massage therapists are required to receive 500 to 1000 hours of massage training including courses on physiology and anatomy. Specialized training can vary and may require additional outside training after their initial program.

You Have Right to Know

Don’t be afraid to ask your massage therapist about their qualifications, education and experience before receiving any type of treatment or service from them. Schools will provide certificates to therapists upon completion of their program to prove they have received the training necessary. Remember that this is someone who will be working on your body and it is important to choose someone who knows what they are doing. Massage, when done improperly, can cause damage (especially to someone with existing health conditions). So learn all you can before making your decision!

Continuing Education Opportunities

As a massage therapist you have the opportunity to expand upon your basic training and become a specialist in your field. Remember that people are looking for a massage therapist that can offer them the maximum results. Try learning something new today such as the Bellanina Facelift Massage program. Offered as both a 3 day seminar or a home study course, this program will make you a leader in your field! Learn more today online at Bellanina Institute!