Archives for category: facial

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First Look:  Clean and classy environment, minimal waiting time in a relaxing and inviting area with a friendly greeting.

Listen Closely:  Start by asking what bothers them about their skin or what they would like to learn.  Listen critically.  Offer solutions to what bothers THEM, not what bothers you about their skin.  For instants if they say they “look old” ask them what that means.  Do not assume anything!

Solar Effect:  Clients may not realize the extent of their sun damage, use UV imaging if possible.

Choices:  Once you know their concerns offer two or three solutions for each.  This gives them a variety of options and price points.

Don’t Rush It: Give yourself enough time for consultations.  Depending on the services you offer, 30 minutes may be needed to discuss each issue without making clients feel rushed.  This also helps to build trust.

Make A Deal:  Consider offering a discount for same day or shortly after booked appointments.  Using a “limited time offer” deal can reel people in.

Ask the Right Questions:  Be aware of what you say at the end of the consult; instead of “Would you like to make an appointment?”, ask “Which service would you like to book?” or “When can you start those treatments?”.  Assuming the sale is a time-proven tool to increase conversions.

Be Persistent:  Follow up is vital.  If the client leaves without booking call or email them in a few days and ask if they have any questions.  Be sure they receive notifications about specials and events you are having.  If they do book send them a handwritten thank you note.

Remember the time and energy you put into consultations in important to your overall success.  If the client has a relaxing, friendly and informative experience interacting with your business, the chances of them becoming a life-long client are high.

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Did you know that your most important cosmetic is water? That’s right, the most essential nutrient our skin needs is inexpensive and right at our fingertips and all of the creams, lotions and serums we have in our cosmetic bags aren’t going to have their intended affect if we don’t get enough of it.

Water makes up 50 to 70 percent of the body’s overall composition.waterfall

Blood 83% water
Heart 79% water
Muscle 76% water
Brain 75% water
Skin 72% water
Bone 22% water

 

Water  performs many functions in the body. Inside our cells, it provides the medium in which necessary chemical reactions occur. It is the basis of our internal transport systems, the blood and the lymph. Water is essential in regulating the body’s temperature. It aids in waste removal and lubricates our joints.

Although our skin is the largest organ, the water we intake reaches all of the other organs we have first. When we don’t drink enough water, our skin becomes dehydrated resulting in dry, tight, flaky skin with a dull tone.

It is important to keep the skin hydrated. To keep the skin smooth and bright, experts say to drink at least six 8 ounce glasses of water a day or more if you are sweating or exercising. If you aren’t drinking enough water, give your kidneys and digestive system a chance to adjust by adding increments of 8 ounces a day at a time. If you think water is too bland, spice it up by adding a slice of lemon or a sprig of mint or fresh fruit that has been frozen into an ice cube.

Doesn’t drinking more water cause bloating and water retention? Exactly the opposite, by helping to rid the body of any excess sodium, drinking more water actually results in less water retention. If you drink too little water, the body will hold on to it, resulting in more fluid retention.

Besides drinking water, you also get water from many of the foods you eat. About 80% of our water comes from drinking beverages and 20% from eating foods. Although all beverages count toward our daily water intake, the best is calorie and sodium free water.   Please note that alcohol is a dehydrator. If you want to partake, try drinking one glass of water for each alcoholic beverage to counterbalance the dehydrating effect.

In addition to drinking enough water, hydrate your skin by:

  1. Applying a moisturizer within minutes of bathing as this allows better absorption. Try our Bellanina Botanical Moisturizer with hyaluronic acid
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    Botanical Moisturizer

    which attracts and hold water to the skin.

  2. Serums containing hyaluronic acid such as Copper Peptide Hydrating Serum or Hydra Gel.

Knowing the benefits of certain skin care products will benefit estheticians and their clients. With so many corrective skin care ingredients on the market today, it may be difficult to keep track of which products will give your client the desired effect they are looking for. Staying on top of the latest trends and most effective treatment options will increase your credibility as a skin care professional and help you to increase clientele by offering the truly effective skin care solutions they desire.

Salicylic Acid has roots going back to Hippocrates in ancient Greece. Originally derived from the bark of a willow tree, salicylic acid offers many benefits for corrective skin care. Primarily it is used to aid the natural exfoliation process skin undergoes and reduce blemishes and acne prone skin types by clearing the pores of excess build up.

Salicylic acid is usually produced synthetically now from aspirin. Because it comes from aspirin, it carries many of the anti-inflammatory benefits as well. In terms of skin care, this means a reduction in redness and swelling of acne. This helps to reduce acne, prevent new acne from developing and decreases the likelihood of scarring. It is also oil-soluble which means it can penetrate the oil in your skin and remove grime and build up from the pores more easily than other water based skin care ingredients.

Another great benefit of using salicylic acid for acne treatment is its anti bacterial qualities. It is the bacteria residing in the pores causes inflammation and “white heads” to develop. By removing the bacteria, it will help to clear up this type of acne and decrease the chance of it returning.

There are many treatment options available at home or through an esthetician. Most commonly used as a topical treatment in skin care, salicylic acid is applied to the face with a clean pad and left on to provide a gentle peel for the face. Peels should be left to the supervision of an esthetician or skin care professional to prevent any damage or harmful results but a daily salicylic treatment (which involves applying salicylic treatment to the face) can be beneficial, especially if your skin is naturally very oily.

As with any ingredient, your skin may react with a slight stinging sensation if it is applied to broken and/or affected areas. This is not harmful but the product should be immediately removed if there is any further reaction such as burning, redness, rash, etc. This could be a sign of an allergic reaction and you should seek medical advice immediately if this happens for treatment options.

Salicylic acid treatments are not recommended for everyone. Most over the counter products contain a 1-2% solution that is typically safe for most consumers and skin types. If you have any of the following conditions, consult with a dermatologist before using salicylic based products:
Blood Vessel Disease
Diabetes Mellitus
Acute skin inflammation or infection
You have recently used Accutane

It should also be noted that salicylic acid is not recommended during pregnancy. Although there has been no evidence of birth defects from use, it is still not recommended.

Learning about skin care products and their active ingredients is an important practice for any skin care professional or consumer. The skin absorbs what is applied to it into the body so having a working knowledge of any potential side effects or damaging effects is essential for better skin care and knowing what to do in case of any negative reactions.

Learn more about salicylic acid at www.bellaninainstitute.com.

As a massage therapist or wellness practitioner you may struggle with constant questions about whether or not it would behoove you to expand your skill set and learn new techniques to offer your clientele. It is easy to argue both sides of the matter since learning new skills often requires a commitment of time, money and effort with no absolute 100% guarantee that it will work out. Looking at the situation that way, it is no wonder so many people end up in a professional “rut”.

So what are the two sides of this particular issue?

The question boils down to one simple matter: if you take the time to learn something new, will your clients want this new service? Which of course leads to further questions about expanding your business in the future.

If you are worried that adding new services may alienate your existing clientele, don’t. Experience has taught many practitioners first hand that new services are often more exciting to existing clients than they are to the practitioner! Remember, a massage or facial is a treat and finding something new on the menu can be a great way to mix up an old routine for you and your client. Keeping your service menu fresh and updated will encourage your clients to come back for more. Although you may have some that resist change, they can always stay with their tried and true without harm to your business.

What about attracting new clients? An important part of business growth is knowing how to reach new clientele. Offering the “basic” services everyone already expects from a masseuse or wellness practitioner will not put you ahead of the pack. In fact, not branching out can hurt your business as it may appear out of day or obsolete. We are a culture that thrives on change and innovation – two concepts that do not rhyme with stagnation.

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Continuing education classes have never been more available or adaptable to your schedule. Many courses are available as a seminar or even a home study course for you to learn on your own time. Taking the effort to expand your professional career and techniques will benefit you as a business owner or as a employee. The more you know and the better you market yourself as a specialized expert, the better your business will be.

Take a chance this year and try something new to shake up your business. The Bellanina Facelift Massage continuing education course is a great way to entice existing clientele to try something new, encourage repeat business and market to a new and expanding market base. As the baby boomer generation grows older, they will be looking for treatments that are non-invasive and effective. The Bellanina Facelift Massage is time tested and can offer an amazing choice for your clients.

Contact Bellanina Institute today to learn more or to register for your seminar today. Bellanina Facelift Massage home study course is approved by the NCBTMB for 16 continuing education credit hours and the 3 day seminar is approved for 24 continuing education hours.

Here at Bellanina we receive messages every day from women (and men!) looking for ways to look and feel better about themselves. The most common complaint we receive is just looking “tired” and “worn”. It seems that this New Year is the perfect opportunity to invite people to try something new and different, shake up their routine and not accept aging gracefully. After all, your age is just a number and at Bellanina we think people only improve with age.

Start by taking command. Look into the mirror after a shower and before you apply any make up or lotions. Really look at your skin and ask yourself, “What do I want to change?” Are you looking for smoother skin? Do you hate the sight of lines around your eyes or mouth? Or do you just want to feel and looked refreshed?

It is important to take this step because in order to truly take control, you must take action with this first step.

By being honest with yourself and your goals, it will be easier to target the best way to achieve them. Most people can’t afford or do not want to pursue drastic and invasive medical procedures (such as plastic surgery) and at Bellanina, we don’t think you should have to do this at all. With proper skin care and the right products, smoother and younger looking skin is not just a dream. It is a reality we can all have for our own.

Here is a simple checklist of areas to consider:

1) Eyes: Are there fine lines beginning to form around the corners or lids? This could be from squinting or rubbing this area. The tissue around the eyes is especially fragile and can be easily damaged or show premature signs of aging.

2) Mouth: As we get older the expressions we hold our faces in most often will eventually develop into lines around the face. “Laugh” or “frown” lines are especially common once people reach their mid thirties. This can be caused by a reduced elasticity in the skin and lowered collagen production.

3) Neck: As the skin begins to lose elasticity it can begin to “droop” in certain areas, especially the neck and chin.

4) Hands: The most overused and abused area of the body. Your hands are exposed to chemicals, weather, water, bacteria and all sorts of germs that can affect how their appearance. Lines, dryness and flaking are all common culprits of “old” looking hands.

5) Thighs and Stomach: At any age a common skin problem is cellulite. Small “dimpling” of the skin that can lead to a cottage cheese appearance. This can be minimized with corrective skin care products.

6) Uneven Skin Tone/Pigmentation: Brown spots, freckles or even patches of skin that don’t match your overall coloring can be minimized. If you have been living with these common issues but unsure of how to deal with them, take charge this year!

7) Facial/Body Acne: Blemishes can be an irritating and ongoing struggle. Don’t let this problem go on for another day!

We invite everyone to contact us and let us help you achieve your goals this year. Our highly trained staff welcomes questions and will help you design a daily routine that will reduce fine lines, smooth skin and replenish lost moisture. By taking the time to incorporate this into your morning routine you will begin to see the results faster than you can imagine.

So contact us today and let us help you achieve your New Year’s resolution! E-mail us your questions at operations@bellanina.com to receive expert advice on how to achieve your skin care goals in 2011!

There are many dramatic ways to make an impact on your appearance. If you’re looking for a way to get smoother skin and a healthy glow, consider making an appointment at your local day spa for a chemical peel. Peels are considered to be a faster, cheaper and much less invasive than other more dramatic steps (such as plastic surgery).

What is a peel?

A peel utilizes a chemical solution that is specifically designed to remove dead skin. Essentially it “peels” away a layer of dead skin cells to reveal the smoother and less wrinkled skin below. Although going to a dermatologist is not required to receive this treatment, it should only be performed by a professional who has received training in this procedure and is licensed (such as a dermatologist, esthetician or plastic surgeon).

What Kinds of Peels Are There?

There are several types of chemical peels available and which would be most appropriate for you depends largely on what your desired results are. There is no “one size fits all” and understanding your options will help you in your decision.

Alpha Hydroxy Acids – This is the mildest form of peel designed to target fine lines and wrinkles, areas of dryness, uneven pigmentation and acne. Alpha Hydroxy Acids (AHA’s) are naturally occurring carboxylic acids. These can also be combined with certain cleansers to be used on a daily basis to improve skin texture.
Note: This is a mild peel but may still cause stinging, redness, irritation, dryness or take multiple treatments to achieve desired results.

Beta Hydroxy Acids – This type of peel is sometimes used over stronger AHA peels because it can penetrate the skin deeper. This primarily uses a salicylic acid that will control excess oil, acne and remove dead skin cells.

Retinoic Acid Peel – This is derived from retinoids (which is denatured vitamin A). This type of peel is much deeper than Beta peels and would be used to remove scars as well as wrinkles and pigmentation issues. Note: The peel is left on the face and the peeling process usually occurs on the third day.

Trichloroacetic acid peels – this is as an intermediate to deep peeling agent in concentrations ranging from 20-50%. It is preferred for people with darker skin tones over Phenol peels. It will be used to smooth out fine lines and wrinkles, remove superficial blemishes and correct skin pigment problems.
Note: This may require several treatments to obtain desired results. You will need to use sun block for several months following this treatment (required). It can take several days to heal depending on the depth of treatment – consult with your technician for further information.

Phenol Peels – This is the strongest type and is a deep skin peel. The phenol is actually a carrier for another component in the peel, croton oil, which is the active ingredient. The effects of this peel are extremely long lasting (up to 20 years) and a single treatment can usually be sufficient to obtain the desired results.

Considerations

Chemical peels may require several treatments to receive maximum benefits but are considerably less expensive than plastic surgery and do not require long recovery times. They can be performed on an outpatient basis with your dermatologist or at your local day spa. Consult with your technician or doctor about the benefits and risks of any treatment you are considering.

Final Thoughts

If you are looking for dramatic results but do not want to pursue surgical options, a chemical peel may be a good step for you. Research peels available in your area and ask questions. Smoother, younger looking skin is possible and can be achieved with proper skin care. Remember to ask questions and study your options carefully.

Have you ever sat down to study your complexion in the mirror and been less than satisfied with what your looking at? Your complexion is natural color, texture and appearance of your skin. Skin can look radiant, smooth and healthy or it can appear sallow, discolored and sickly depending on your state of health and how well you take care of your body and especially your skin.

The history of how a “good complexion” has been measured dates back to as early as ancient Greece and some of the most affluent philosophers of that age. The complexion was thought to be the result of four fluids that permeated the body. Later this was transformed into theories about balance in the body and temperaments. Health of an individual was determined by complexion but since complexions can vary between different individuals there was no one best complexion to have.

Your individual complexion is the result of biology. Skin color is determined by melanin in the cells and causes variation in tone. The overall health and appearance of your skin is determined by a variety of factors including your heredity and external factors like exposure to sun, chemicals or even the food you eat. Your skin is sensitive to the environment (both inside your body and outside) and taking proper care of your skin is an important step in maintaining a healthy complexion.

Improving your complexion doesn’t have to be a stressful task. Incorporating a simple skin care regimen into your morning or nightly routine can take years of stress and premature aging off your face. Start slow and build a routine that is custom tailored to your skins needs.

Tricks of the Trade:

1) Moisturize Daily – nothing is better for your skin than staying hydrated. Moisturize in the morning after cleansing the skin and at night before going to bed.

2) Exfoliate – Removing the dead skin cells that build up naturally over time can make a big difference in your skins natural ability to look fresh and smooth. Use a gentle exfoliant on your face and body to prevent premature fine lines and wrinkles from developing.

3) Correct now – Don’t wait for problems to become too significant to treat at home. If you notice dry patches, oily regions or uneven coloring use some preventative treatments designed specifically for your skin issue. Leaving a problem to “heal itself” can be more costly and time consuming to fix in the long run.

4) Protect Yourself – use a sun block even in the winter to protect your skin from sun damage.

5) Eat Right! Your body needs nutrients to stay healthy and your skin will reflect a balanced and healthy diet filled with vitamins, protein and minerals. Some natural ingredients (such as Vitamin C) will improve the overall look of your skin and they are frequently used in many skin care products.