Archives for category: day spa services

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  1. A set intention: Your touch sends an unspoken signal to your client.  Your body language and tone of voice can fend off or attract a client.  You can reduce stress and show an ease and confidence by focusing specifically at the outcome that is uniquely catered to that specific client.  Do this by asking yourself how you set your intention and how you teach this to others.  This can uplift and soothe your client.
  2. Clear Thoughts:  Everyone has many different things happening in their lives, priorities are constantly changing making it challenging to clear your mind and focus all the time.  Try to separate work and personal tasks into two different sections, and then focus on only the one at hand.  Cleaning your mind of other tasks can help you be more responsive to your client’s needs
  3. Self-Awareness:  You must believe that you have the power to control the path your future takes to accomplish your goals- this means you must be self-aware.  You must see your weaknesses and accept yourself for having them then you can work towards fixing them.  Seeing these flaws in yourself can help you understand and accept them in others, as well.
  4. Acceptance:  We all need to feel a sense of self-worth and acceptance.  Be sincere and willing to listen, this will create a calming and serene feel that will alleviate anger and resentment before your client even receives their treatment.  This helps to create an environment that allows for the best results.
  5. A signature fragrance:  The scent of something can create a lasting memory.  As a marketing tool, consider using a fragrance that your clients will remember you by.  Use an essential oil that is like you, but still mild and delicate.  You can add a bit of this scent to your towels and linens by wash of linen spray (a couple of the essential oil diluted with water).  You can also use a diffuser, intense or candle.
  6. A Seasonal Change:  Changing the appearance of your surroundings can help you to look forward to upcoming occasions.  This can add elements of inspiration in your space.
  7. A Thorough intake:  Assessing the goals of your client is essential to providing the proper care.  It’s important to understand the make-up of their lifestyle, from their health and work life to their diet and home life stresses.  These things are critical to meeting your clients’ needs and expectations.
  8. Set Expectations:  Using your client’s intake form and use your experience and know-how to determine an attainable goal for results.  Be upfront, sincere, and realistic about the results you can commit to and their results.
  9. A Complete Solution:  Proper nutrient, hydration, adequate rest, controlled stress level and correct skin care all play a part in the skins health.  Your skin is the largest organ in your body and it’s important to remember, although surface care is key, it’s not the only contributing factor.  Help your client to remember to treat their body and soul well, and it will be reflected on the outside.
  10. Accountability:  Make sure to review your clients’ progress at every appointment to determine if any changes that would require you to modify their treatment for better results.
  11. Expertise:  Throughout your time in this field you will continues to gain more and more knowledge and expertise.  Continuing to educate yourself is always important, though.  Always search out new things that can make you and your services unique.
  12. A Networking Group:  Setting up a referral program with surrounding colleagues, like hair salons or med spas.  Be sure that you trust your clients will have good experiences there.  Collaboration can help convey a sense of community and reward your business.
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  1. How to Feature:  When listing a feature of the product/service always include its benefits.  This shows the client what’s in it for them, which is what will persuade them to purchase the service or product.
  2. Control your Content:  Instead of just describing the product or service, like listing its key ingredients, explain the benefits and focus on selling the results.  This will be much more incising to clients.
  3. Market your Strengths:  Write for your demographic.  If you are experienced in anti-aging, you should target those over 30, if you don’t like waxing then take it off the menu.  Whatever you’re passionate about and want to focus on, let that be the spotlight of your menu, and let that do the selling for you.  This is your space to showcase exactly what you want.
  4. Match your Style:  Does your spa have a theme?  Like tropical, urban oasis, clinical or Zen; play into the sensory of it.  Make sure your menu reflects your spa’s look and feel.  Play off the branding of your location and business to make things all tie together seamlessly.
  5. Show Them the Way:  Your menu should show clients what you offer and guide them to what you’d like to sell.  For instants, if you have a high-profiting service you’d like to highlight guide your client’s eye’s there.  Do this by using a different color, boxing the service or placing it in the front or center of the menu.
  6. Golden Triangle:  Marketers refer to the middle area, to top left and right as the “golden triangle”.  Our eyes first go to the middle section and then read left to right.  Take advantage of this area!
  7. Categorize Correctly:  Categorize treatments to make it easy on the eyes.  Use basic names, like Packages, Facial Treatments, Body Treatments, Waxing and Add-Ons.  Add-Ons or Upgrades should be the last item on your menu.  You can also use a more unique and adventurous category approach, like Wrinkles Be Gone or Bye Bye Blemishes, just make sure not to overwhelm your clients with too many choices.
  8. Straight Froward Pricing:  It is a respectful practice to display costs for services in your menu, preferably next to or right below service name and/or description.  Avoid pricing you would find at your local grocery store, like $99.99, round to a simple even number, like $100, to insure pricing doesn’t imply bargaining.
  9. Team Spirit:  Remove words like “my” and replace them with “our” throughout your menu.  It’s all about the client; they want to envision themselves in the treatments.  Using “you’ll, your, and you” will help keep the focus on their individual experience.
  10. Picture This: Using images is a good way to highlight treatments and help clients picture themselves in your treatment rooms.  Some skin care manufactures have photos you can use, or you can also download free images from pixabay.com.  Make sure to use photos that complement your menu and not overpower it.
  11. Protect your Policies:  The back portion of your menu should outline your cancelation policy and scheduling requirements, this is a great way to show clients your business structure.  Remember to be firm but welcoming.
  12. Make it Pretty:  Many printing companies have templates you can use as your base.  Making your menu esthetically pleasing in the hands of your client is key.
  13. Be Bold:  Your font needs to be easily readable, using a standard font like Arial of Times New Roman (avoid script fonts) are usually safe.  Do not shrink font size to include more information, instead reduce the amount of text, eliminate low-profiting or unpopular services or services you don’t enjoy providing.  If you don’t like going it, most likely the client won’t like receiving it.
  14. Less is More:  Don’t overwhelm clients with too much information.  Leaving white space between services looks more professional.  If there is empty space, don’t think you have to use it.
  15. Keep it Quality:  Don’t skimp on paper selection, ink and size.  The quality of the brochure reflects the quality of services to be performed.  If your ink is a little too pricy, try to up the quality of the paper.  If you can afford it, and find yourself a bit lacking in the technical department try hiring a professional to help you design your perfect menu.
  16. Proof before Printing:  Don’t forget to double, triple, and quadruple check your menu for typos and grammatical errors.  There is nothing worse than ordering 500 of your new amazing menu to find a big typo that gives clients a sewed perception of your quality.  The more eyes to review it before sending it off to the printer, the better!
  17. All your Info:  One of the most important things to include in your menu is your business’s full contact information.  Make sure to include your name, logo, address, phone number, website, and email address.  If clients can book appointments online, make sure you let them know.
  18. Search Around: Look at successful spa menus; see what they are doing right.  What stands out most?  Where does it lead your eyes?  Think of the pros and cons while creating your own menu.
  19. Reap the Benefits:  A well-made menu should help the success of your business.  It can entice new potential clients, boost your bookings and do the selling for you.

Did you know that not all skin care masques (masks) are the same? With the right masque, you can keep your skin looking more vibrant all year long.

A masque is typically used as the “treatment” portion in any skin care routine or spa service. It is done less frequently (usually 1-2 times per week at home) and targets specific skin concerns. Although a masque is a great way to deep clean your skin, they serve many other functions as well, including:

Tightening & toning the skin
Nourish skin cells
Hydrate dry skin
Calm irritated skin
Decrease the appearance of blemishes

There are many different types of masques available and they all reply upon different ingredients to obtain maximum results. Some common types include clay, cream, honey and setting masques.

Clay – these are great for drawing out dirt and oil from the skin. This is a good option for people with oily skin that is acne prone.

Cream – these are wonderful for hydrating and refreshing your skin. Choose cream based masques if you have dry or sensitive skin that needs extra nourishment.

Honey – did you know that honey is a wonderful hydrator for the skin? Honey softens and revitalizes the skin while providing antibacterial benefits and immune system support. Honey stimulates the regrowth of tissue, strengthens capillaries and the fibroblasts needed for healing.

Setting – these masques harden after application and then are removed. This masque can be time more time consuming and difficult to use at home but they are extremely effective for many common skin concerns/conditions.

Remember – it is never too early (or too late) to develop a skin care routine. By properly caring for your skin, you can prevent wrinkles and other signs of aging, increase toning and tightening and keep your skin look fresh and healthy. Learn more about better skin are at www.bellaninainstitute.com.

Are you a massage therapist, esthetician or health/wellness provider seeking a way to build your business and learn a new technique that is less stressful on your body and beneficial for your clients?  Perhaps you are already a Bellanina Facelift Massage Practitioner who is looking for CEs in 2013.

Look no further than the Bellanina Facelift Massage! In 2011, Bellanina  “enhanced” their signature technique by incorporating Thai massage, acupressure and a full body energy release into their already time-tested approach to holistic skin care.  Our homestudy course is NCBTMB approved for 16 CE credits for all new students and for returning practitioners who want to learn the new and improved protocol.

Imagine an all natural, holistic approach to obtaining and maintaining younger, smoother and healthier looking skin at any age. The Bellanina Facelift Massage is the answer you have been looking for to decrease the appearance of fine lines and wrinkles, tone facial muscles and release unblock stuck energy.

 Since 1989, the Bellanina Facelift Massage has been utilized by thousands of clients around the world. We have seen some amazing results including:

Decrease in bags under the eyes 

Firmer cheeks and jaw line

Neck appears smoother

Naso-labial fold lines soften

Skin looks smoother and skin tone evens

Youthful glow

Our clients tell us that the Bellanina Facelift Massage has been the best choice they have made to improve the look and feel of their skin!
                

Before & After (untouched photos)

What our students say…..
“I have taken many modalities as a massage therapist, reflexologist, etc., but your course hands down has such a fantastic income potential. In addition, I find it very creative and the results are amazing. I have done “Bellanina” on all ages, even those women who are in their 70’s and think this is it and they better make the best of what they have and then there is “Bellanina Facelift Massage.” I have a client who is 76 years old, when I finish the Bellanina Facelift Massage, her attitude and feeling of self worth becomes transformed. She told me, “I feel beautiful!”. I just wanted to share that with you and THANK YOU 100 times over for giving me the opportunity of learning and being certified as a “Bellanina Facelift Specialist”.Lauretta I, New York

Several times each month – Nina Howard (Bellanina Founder) hosts a FREE educational webiner at 3:30 P.M (EST) to explain the many benefits of Bellanina Facelift Massage, how this technique can build your business and answer all your questions at the end!

Visit our website www.bellaninainstitute.com to register for this event! Remember, this is a FREE webinar with master trainer, Nina Howard and a chance to learn about the most exciting approach to skin care available today!

No, that’s not a typo. Over the past few decades salt has been getting a bad reputation. Too much salt in one’s diet can lead to a myriad of health issues. Doctors continually tell us to reduce our sodium intake and avoid adding more salt to already salty foods. While it is true that excessive salt can be detrimental to one’s health, there is research to support that using salt externally may be actually beneficial for your health.

But let’s take a moment to realize that salt is actually an essential element that we need, in moderation. More interesting is the fact that salt can be used to improve your skin as well. Obviously we’re not talking about your average table salt.

“Salt therapy” has been around since the 19th century and although it has been popular in Europe for some time, spa goers in the United States are now starting to take notice of the potential healing benefits salt could provide the skin. Halotherapy has been used in the past to treat many respiratory and dermatological problems. Spas are now offering it as a way to increase the relaxing environment and offer their clientele a new way to improve the appearance of their skin.

So how does it work?

It involves sitting in a halochamber covered in rock salt. During the treatment, dry sodium chloride enters the chamber via a halogenerator (functioning like a nebulizer). The generator controls the chamber temperature, humidity levels and the concentration of sodium chloride. This set up is meant to simulate the salt caves in Europe.

The salt will increase circulation and this will help encourage healing of small cracks in the skin. As an added bonus it will also reduce inflammations and kill bacteria and fungus. It has also been used in the treatment of respiratory ailments such as asthma and allergies.

Important to Note

Salt therapy should not be used in replacement of traditional medical treatments for these conditions. Like most wellness treatments, salt therapy is designed to compliment traditional medical remedies. Consult with your health care practitioner before using salt therapy to assist in the treatment of ANY medical condition.

Going for a massage can be a rewarding and relaxing experience. A professional massage therapist will work to relieve built up kinks and stress in your muscles and reduce this tension through carefully performed strokes and techniques designed to increase blood flow and stimulate the muscles.

Soreness is a common “after effect” of receiving a massage, especially if it is the first time you have received any type of professional bodywork. A massage therapist is not providing an ordinary back rub but an intense series of strokes designed to relieve tension and restore the muscles to optimal functioning. Deep tissue massage is an especially intense technique that truly “works” the muscles and can lead to some next day soreness.

So what may be causing this?

Although you are lying still, your muscles are still working during a massage. Even the most soothing massage is still designed to stimulate the muscles and increase blood flow to the region. This means that your muscles are going to respond to that stimulation very much the same way they would respond to a work out. While you won’t shed pounds receiving a massage, your muscles will be reacting to the experience.

A massage is also a method of removing built up toxins from the muscles. Your massage therapist should recommend drinking lots of water following your massage to help flush the toxins from your system. It is a good idea to drink water daily anyway since this will help to continue to remove toxins that may build up over time. Your body will be less sore following muscle work of any type if it does not have high levels of toxins being released due to a healthy diet and drinking water regularly.

A massage should be an intense experience but not a painful one. Your therapist is not a mind reader and it is important to communicate your expectations prior to your massage and mention any discomfort during the session. Massage can be adjusted for individual needs and your therapist may recommend a different type of massage therapy depending on your preference and sensitivity to different types of massage and preference.

If you have never had a professional massage, it can be a rewarding experience. A massage therapist will work your muscles to remove toxins and relieve stresses that can be held in the muscles from daily living, working out (or lack thereof) or assist with disabilities caused by injury or illness. Massage is not only pampering, it is beneficial for the overall health and wellness of your body. Remember to help your therapist by communicating your interests from the beginning and know that although you may feel a little sore the following day, your muscles are actually getting healthier and will probably feel fabulous within a day or so.

Call your local spa or massage therapist to book your next appointment and experience the wonderful benefits that massage has to offer.

Have you ever tried to nod your way through a conversation without really understanding what someone is talking about?

It is not your job to understand every skin treatment available but when you receive a service at a spa it is nice to understand what the heck they are doing and why. Paraffin wax is one of those delicious spa terms we hear all the time but may have no clue about what it truly means.

Why is it important to learn? The same reason it is important to read instructions before you take a medicine. Anything that touches or enters your body will have an effect on it and as a wise consumer it is important to know about what a product is doing, why it is being used and most important – any possible side effects.

So what’s the skinny on paraffin wax?

In the simplest terms, paraffin wax treatments are utilized in spas to moisturize and soften the skin. They are usually reserved for the toughest areas of skin on the body such as the hands and feet. Many spas will offer this treatment as part of or as an optional addition to manicures or pedicures.

Paraffin waxes are different from other types of waxes used in spas in that it is softer (due to paraffin oil). It melts at a much lower temperature than other waxes and will not burn or blister the skin when it is submerged. In many spas, the wax is heated in special vats prior to a treatment.

So what does the treatment entail?

Paraffin wax is designed to coat the skin and left to absorb for up to half an hour to see the full benefits. An esthetician or beautician may have the client submerge their hands or feet several times in container of this wax to create an even coat over the surface. The hands and feet would then be wrapped in plastic (or some other type of non absorbent material).

After the treatment the wax is removed in a single piece. Because of the oil, this wax does not bind to the skin and can come off easily without pain. Skin should feel soft and smooth following a paraffin treatment.

When would I get one done?

Paraffin wax treatments can be done all year but they are especially ideal in the winter (colder climates particularly) since they can help to repair dry and cracked skin. Remember the skin needs moisture to stay smooth and during the winter it can lose a lot of moisture throughout the day without being properly replenished.

Who should avoid this treatment?

People with diabetes tend to have trouble with submersion of the feet into warm liquids so this treatment is not recommended.

Pregnant woman can receive this treatment but should remember that chronic foot swelling is common and a treatment that utilizes heat will not benefit this condition. Try looking for treatments that use cold or cooling methods to ease this problem.

If you have any type of foot condition such as fungus or athletes foot it is important to tell your therapist prior to treatment. To avoid contamination of the wax they may need to prepare an alternative way of applying the treatment.

Final Thoughts

Trying out a new treatment is always an exciting prospect at the spa. Paraffin wax is an excellent and soothing choice for those seeking an effective solution for dry or rough skin. Call your local day spa to set up an appointment. Go with confidence now that you know what you need to know!

Other Choices:

After receiving your paraffin wax it is important to maintain that soft and silky skin. Why not try a baby smooth foot creme to keep for toes and heels looking great all year! For your hands try the soothing touch hand cream – guaranteed to keep your fingers luxuriously soft!