Archives for category: facials

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  1. A set intention: Your touch sends an unspoken signal to your client.  Your body language and tone of voice can fend off or attract a client.  You can reduce stress and show an ease and confidence by focusing specifically at the outcome that is uniquely catered to that specific client.  Do this by asking yourself how you set your intention and how you teach this to others.  This can uplift and soothe your client.
  2. Clear Thoughts:  Everyone has many different things happening in their lives, priorities are constantly changing making it challenging to clear your mind and focus all the time.  Try to separate work and personal tasks into two different sections, and then focus on only the one at hand.  Cleaning your mind of other tasks can help you be more responsive to your client’s needs
  3. Self-Awareness:  You must believe that you have the power to control the path your future takes to accomplish your goals- this means you must be self-aware.  You must see your weaknesses and accept yourself for having them then you can work towards fixing them.  Seeing these flaws in yourself can help you understand and accept them in others, as well.
  4. Acceptance:  We all need to feel a sense of self-worth and acceptance.  Be sincere and willing to listen, this will create a calming and serene feel that will alleviate anger and resentment before your client even receives their treatment.  This helps to create an environment that allows for the best results.
  5. A signature fragrance:  The scent of something can create a lasting memory.  As a marketing tool, consider using a fragrance that your clients will remember you by.  Use an essential oil that is like you, but still mild and delicate.  You can add a bit of this scent to your towels and linens by wash of linen spray (a couple of the essential oil diluted with water).  You can also use a diffuser, intense or candle.
  6. A Seasonal Change:  Changing the appearance of your surroundings can help you to look forward to upcoming occasions.  This can add elements of inspiration in your space.
  7. A Thorough intake:  Assessing the goals of your client is essential to providing the proper care.  It’s important to understand the make-up of their lifestyle, from their health and work life to their diet and home life stresses.  These things are critical to meeting your clients’ needs and expectations.
  8. Set Expectations:  Using your client’s intake form and use your experience and know-how to determine an attainable goal for results.  Be upfront, sincere, and realistic about the results you can commit to and their results.
  9. A Complete Solution:  Proper nutrient, hydration, adequate rest, controlled stress level and correct skin care all play a part in the skins health.  Your skin is the largest organ in your body and it’s important to remember, although surface care is key, it’s not the only contributing factor.  Help your client to remember to treat their body and soul well, and it will be reflected on the outside.
  10. Accountability:  Make sure to review your clients’ progress at every appointment to determine if any changes that would require you to modify their treatment for better results.
  11. Expertise:  Throughout your time in this field you will continues to gain more and more knowledge and expertise.  Continuing to educate yourself is always important, though.  Always search out new things that can make you and your services unique.
  12. A Networking Group:  Setting up a referral program with surrounding colleagues, like hair salons or med spas.  Be sure that you trust your clients will have good experiences there.  Collaboration can help convey a sense of community and reward your business.
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  1. How to Feature:  When listing a feature of the product/service always include its benefits.  This shows the client what’s in it for them, which is what will persuade them to purchase the service or product.
  2. Control your Content:  Instead of just describing the product or service, like listing its key ingredients, explain the benefits and focus on selling the results.  This will be much more incising to clients.
  3. Market your Strengths:  Write for your demographic.  If you are experienced in anti-aging, you should target those over 30, if you don’t like waxing then take it off the menu.  Whatever you’re passionate about and want to focus on, let that be the spotlight of your menu, and let that do the selling for you.  This is your space to showcase exactly what you want.
  4. Match your Style:  Does your spa have a theme?  Like tropical, urban oasis, clinical or Zen; play into the sensory of it.  Make sure your menu reflects your spa’s look and feel.  Play off the branding of your location and business to make things all tie together seamlessly.
  5. Show Them the Way:  Your menu should show clients what you offer and guide them to what you’d like to sell.  For instants, if you have a high-profiting service you’d like to highlight guide your client’s eye’s there.  Do this by using a different color, boxing the service or placing it in the front or center of the menu.
  6. Golden Triangle:  Marketers refer to the middle area, to top left and right as the “golden triangle”.  Our eyes first go to the middle section and then read left to right.  Take advantage of this area!
  7. Categorize Correctly:  Categorize treatments to make it easy on the eyes.  Use basic names, like Packages, Facial Treatments, Body Treatments, Waxing and Add-Ons.  Add-Ons or Upgrades should be the last item on your menu.  You can also use a more unique and adventurous category approach, like Wrinkles Be Gone or Bye Bye Blemishes, just make sure not to overwhelm your clients with too many choices.
  8. Straight Froward Pricing:  It is a respectful practice to display costs for services in your menu, preferably next to or right below service name and/or description.  Avoid pricing you would find at your local grocery store, like $99.99, round to a simple even number, like $100, to insure pricing doesn’t imply bargaining.
  9. Team Spirit:  Remove words like “my” and replace them with “our” throughout your menu.  It’s all about the client; they want to envision themselves in the treatments.  Using “you’ll, your, and you” will help keep the focus on their individual experience.
  10. Picture This: Using images is a good way to highlight treatments and help clients picture themselves in your treatment rooms.  Some skin care manufactures have photos you can use, or you can also download free images from pixabay.com.  Make sure to use photos that complement your menu and not overpower it.
  11. Protect your Policies:  The back portion of your menu should outline your cancelation policy and scheduling requirements, this is a great way to show clients your business structure.  Remember to be firm but welcoming.
  12. Make it Pretty:  Many printing companies have templates you can use as your base.  Making your menu esthetically pleasing in the hands of your client is key.
  13. Be Bold:  Your font needs to be easily readable, using a standard font like Arial of Times New Roman (avoid script fonts) are usually safe.  Do not shrink font size to include more information, instead reduce the amount of text, eliminate low-profiting or unpopular services or services you don’t enjoy providing.  If you don’t like going it, most likely the client won’t like receiving it.
  14. Less is More:  Don’t overwhelm clients with too much information.  Leaving white space between services looks more professional.  If there is empty space, don’t think you have to use it.
  15. Keep it Quality:  Don’t skimp on paper selection, ink and size.  The quality of the brochure reflects the quality of services to be performed.  If your ink is a little too pricy, try to up the quality of the paper.  If you can afford it, and find yourself a bit lacking in the technical department try hiring a professional to help you design your perfect menu.
  16. Proof before Printing:  Don’t forget to double, triple, and quadruple check your menu for typos and grammatical errors.  There is nothing worse than ordering 500 of your new amazing menu to find a big typo that gives clients a sewed perception of your quality.  The more eyes to review it before sending it off to the printer, the better!
  17. All your Info:  One of the most important things to include in your menu is your business’s full contact information.  Make sure to include your name, logo, address, phone number, website, and email address.  If clients can book appointments online, make sure you let them know.
  18. Search Around: Look at successful spa menus; see what they are doing right.  What stands out most?  Where does it lead your eyes?  Think of the pros and cons while creating your own menu.
  19. Reap the Benefits:  A well-made menu should help the success of your business.  It can entice new potential clients, boost your bookings and do the selling for you.

Did you know that not all skin care masques (masks) are the same? With the right masque, you can keep your skin looking more vibrant all year long.

A masque is typically used as the “treatment” portion in any skin care routine or spa service. It is done less frequently (usually 1-2 times per week at home) and targets specific skin concerns. Although a masque is a great way to deep clean your skin, they serve many other functions as well, including:

Tightening & toning the skin
Nourish skin cells
Hydrate dry skin
Calm irritated skin
Decrease the appearance of blemishes

There are many different types of masques available and they all reply upon different ingredients to obtain maximum results. Some common types include clay, cream, honey and setting masques.

Clay – these are great for drawing out dirt and oil from the skin. This is a good option for people with oily skin that is acne prone.

Cream – these are wonderful for hydrating and refreshing your skin. Choose cream based masques if you have dry or sensitive skin that needs extra nourishment.

Honey – did you know that honey is a wonderful hydrator for the skin? Honey softens and revitalizes the skin while providing antibacterial benefits and immune system support. Honey stimulates the regrowth of tissue, strengthens capillaries and the fibroblasts needed for healing.

Setting – these masques harden after application and then are removed. This masque can be time more time consuming and difficult to use at home but they are extremely effective for many common skin concerns/conditions.

Remember – it is never too early (or too late) to develop a skin care routine. By properly caring for your skin, you can prevent wrinkles and other signs of aging, increase toning and tightening and keep your skin look fresh and healthy. Learn more about better skin are at www.bellaninainstitute.com.

Are you a massage therapist, esthetician or health/wellness provider seeking a way to build your business and learn a new technique that is less stressful on your body and beneficial for your clients?  Perhaps you are already a Bellanina Facelift Massage Practitioner who is looking for CEs in 2013.

Look no further than the Bellanina Facelift Massage! In 2011, Bellanina  “enhanced” their signature technique by incorporating Thai massage, acupressure and a full body energy release into their already time-tested approach to holistic skin care.  Our homestudy course is NCBTMB approved for 16 CE credits for all new students and for returning practitioners who want to learn the new and improved protocol.

Imagine an all natural, holistic approach to obtaining and maintaining younger, smoother and healthier looking skin at any age. The Bellanina Facelift Massage is the answer you have been looking for to decrease the appearance of fine lines and wrinkles, tone facial muscles and release unblock stuck energy.

 Since 1989, the Bellanina Facelift Massage has been utilized by thousands of clients around the world. We have seen some amazing results including:

Decrease in bags under the eyes 

Firmer cheeks and jaw line

Neck appears smoother

Naso-labial fold lines soften

Skin looks smoother and skin tone evens

Youthful glow

Our clients tell us that the Bellanina Facelift Massage has been the best choice they have made to improve the look and feel of their skin!
                

Before & After (untouched photos)

What our students say…..
“I have taken many modalities as a massage therapist, reflexologist, etc., but your course hands down has such a fantastic income potential. In addition, I find it very creative and the results are amazing. I have done “Bellanina” on all ages, even those women who are in their 70’s and think this is it and they better make the best of what they have and then there is “Bellanina Facelift Massage.” I have a client who is 76 years old, when I finish the Bellanina Facelift Massage, her attitude and feeling of self worth becomes transformed. She told me, “I feel beautiful!”. I just wanted to share that with you and THANK YOU 100 times over for giving me the opportunity of learning and being certified as a “Bellanina Facelift Specialist”.Lauretta I, New York

Several times each month – Nina Howard (Bellanina Founder) hosts a FREE educational webiner at 3:30 P.M (EST) to explain the many benefits of Bellanina Facelift Massage, how this technique can build your business and answer all your questions at the end!

Visit our website www.bellaninainstitute.com to register for this event! Remember, this is a FREE webinar with master trainer, Nina Howard and a chance to learn about the most exciting approach to skin care available today!

Knowing the benefits of certain skin care products will benefit estheticians and their clients. With so many corrective skin care ingredients on the market today, it may be difficult to keep track of which products will give your client the desired effect they are looking for. Staying on top of the latest trends and most effective treatment options will increase your credibility as a skin care professional and help you to increase clientele by offering the truly effective skin care solutions they desire.

Salicylic Acid has roots going back to Hippocrates in ancient Greece. Originally derived from the bark of a willow tree, salicylic acid offers many benefits for corrective skin care. Primarily it is used to aid the natural exfoliation process skin undergoes and reduce blemishes and acne prone skin types by clearing the pores of excess build up.

Salicylic acid is usually produced synthetically now from aspirin. Because it comes from aspirin, it carries many of the anti-inflammatory benefits as well. In terms of skin care, this means a reduction in redness and swelling of acne. This helps to reduce acne, prevent new acne from developing and decreases the likelihood of scarring. It is also oil-soluble which means it can penetrate the oil in your skin and remove grime and build up from the pores more easily than other water based skin care ingredients.

Another great benefit of using salicylic acid for acne treatment is its anti bacterial qualities. It is the bacteria residing in the pores causes inflammation and “white heads” to develop. By removing the bacteria, it will help to clear up this type of acne and decrease the chance of it returning.

There are many treatment options available at home or through an esthetician. Most commonly used as a topical treatment in skin care, salicylic acid is applied to the face with a clean pad and left on to provide a gentle peel for the face. Peels should be left to the supervision of an esthetician or skin care professional to prevent any damage or harmful results but a daily salicylic treatment (which involves applying salicylic treatment to the face) can be beneficial, especially if your skin is naturally very oily.

As with any ingredient, your skin may react with a slight stinging sensation if it is applied to broken and/or affected areas. This is not harmful but the product should be immediately removed if there is any further reaction such as burning, redness, rash, etc. This could be a sign of an allergic reaction and you should seek medical advice immediately if this happens for treatment options.

Salicylic acid treatments are not recommended for everyone. Most over the counter products contain a 1-2% solution that is typically safe for most consumers and skin types. If you have any of the following conditions, consult with a dermatologist before using salicylic based products:
Blood Vessel Disease
Diabetes Mellitus
Acute skin inflammation or infection
You have recently used Accutane

It should also be noted that salicylic acid is not recommended during pregnancy. Although there has been no evidence of birth defects from use, it is still not recommended.

Learning about skin care products and their active ingredients is an important practice for any skin care professional or consumer. The skin absorbs what is applied to it into the body so having a working knowledge of any potential side effects or damaging effects is essential for better skin care and knowing what to do in case of any negative reactions.

Learn more about salicylic acid at www.bellaninainstitute.com.

Here at Bellanina we receive messages every day from women (and men!) looking for ways to look and feel better about themselves. The most common complaint we receive is just looking “tired” and “worn”. It seems that this New Year is the perfect opportunity to invite people to try something new and different, shake up their routine and not accept aging gracefully. After all, your age is just a number and at Bellanina we think people only improve with age.

Start by taking command. Look into the mirror after a shower and before you apply any make up or lotions. Really look at your skin and ask yourself, “What do I want to change?” Are you looking for smoother skin? Do you hate the sight of lines around your eyes or mouth? Or do you just want to feel and looked refreshed?

It is important to take this step because in order to truly take control, you must take action with this first step.

By being honest with yourself and your goals, it will be easier to target the best way to achieve them. Most people can’t afford or do not want to pursue drastic and invasive medical procedures (such as plastic surgery) and at Bellanina, we don’t think you should have to do this at all. With proper skin care and the right products, smoother and younger looking skin is not just a dream. It is a reality we can all have for our own.

Here is a simple checklist of areas to consider:

1) Eyes: Are there fine lines beginning to form around the corners or lids? This could be from squinting or rubbing this area. The tissue around the eyes is especially fragile and can be easily damaged or show premature signs of aging.

2) Mouth: As we get older the expressions we hold our faces in most often will eventually develop into lines around the face. “Laugh” or “frown” lines are especially common once people reach their mid thirties. This can be caused by a reduced elasticity in the skin and lowered collagen production.

3) Neck: As the skin begins to lose elasticity it can begin to “droop” in certain areas, especially the neck and chin.

4) Hands: The most overused and abused area of the body. Your hands are exposed to chemicals, weather, water, bacteria and all sorts of germs that can affect how their appearance. Lines, dryness and flaking are all common culprits of “old” looking hands.

5) Thighs and Stomach: At any age a common skin problem is cellulite. Small “dimpling” of the skin that can lead to a cottage cheese appearance. This can be minimized with corrective skin care products.

6) Uneven Skin Tone/Pigmentation: Brown spots, freckles or even patches of skin that don’t match your overall coloring can be minimized. If you have been living with these common issues but unsure of how to deal with them, take charge this year!

7) Facial/Body Acne: Blemishes can be an irritating and ongoing struggle. Don’t let this problem go on for another day!

We invite everyone to contact us and let us help you achieve your goals this year. Our highly trained staff welcomes questions and will help you design a daily routine that will reduce fine lines, smooth skin and replenish lost moisture. By taking the time to incorporate this into your morning routine you will begin to see the results faster than you can imagine.

So contact us today and let us help you achieve your New Year’s resolution! E-mail us your questions at operations@bellanina.com to receive expert advice on how to achieve your skin care goals in 2011!

Lotions, lotions everywhere but which one should you choose?

Have you ever stood before an aisle with over a hundred different types of skin lotions and felt that gnawing sense of being in over your head? Just like people are not the same, lotions are not the same either. A body lotion that is meant for your legs and arms has no business being spread across your face and a lotion meant for your eyes won’t have the results you want for dry hands.

Take the time to learn about why different lotions are available and which type to use for your skin. Remember that knowledge is the first step towards becoming a smarter consumer and one step further on the road to better skin care.

Body Lotion

As the name suggests, body lotion is meant to be applied to the larger areas of your body such as your arms, legs, stomach and chest. This area is generally covered by clothes and protected from the harsher elements of nature and sun (this of course changes in warmer months) and does not show signs of aging as quickly as the face, hands or neck.

Although there are many different brands and types of body lotion available, most have similar ingredients and characteristics. A general body lotion (not targeting any one specific skin type) will have more water than specialized lotions and can be used all over the main part of the body on a daily basis.

Facial Cremes

Unlike body lotions which offer the same benefits no matter where it is applied on the body, facial cremes are designed to target very specific problems and skin care issues. Since the skin on your face is thinner, it is more prone to premature aging and other skin issues.

Facial cremes are typically designed for a skin type and concern. If you had oily skin you would want an oil free moisturizer to hydrate the skin without adding excessive oils. If you had naturally dry skin you would want a thicker lotion with added oils designed to rehydrate those cells.

Mature skin that has developed fine lines and wrinkles or sagging tissue requires specialized ingredients designed to penetrate the outer layers and stimulate collagen production and restore elasticity. Although this will take time and dedication, a good skin care routine can help to minimize these issues.

Eye Creme

Even more specific is eye creme. This is usually a light-weight formula that should be applied very delicately. The tissue around the eye is very thin and delicate.  In addition, there are no oil glands directly beneath the eyes so greater moisturization helps keep wrinkles and fine lines at bay.  Select eye cremes with anti-oxidant protection to help with free radical damage from the sun.

Conclusion

Take the time to learn about conscientious skin cares and choose your products wisely. They will not do any good sitting in the cupboard when you realize they are not the best match for you so make an investment in the products that will keep you looking your best!