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  1. A set intention: Your touch sends an unspoken signal to your client.  Your body language and tone of voice can fend off or attract a client.  You can reduce stress and show an ease and confidence by focusing specifically at the outcome that is uniquely catered to that specific client.  Do this by asking yourself how you set your intention and how you teach this to others.  This can uplift and soothe your client.
  2. Clear Thoughts:  Everyone has many different things happening in their lives, priorities are constantly changing making it challenging to clear your mind and focus all the time.  Try to separate work and personal tasks into two different sections, and then focus on only the one at hand.  Cleaning your mind of other tasks can help you be more responsive to your client’s needs
  3. Self-Awareness:  You must believe that you have the power to control the path your future takes to accomplish your goals- this means you must be self-aware.  You must see your weaknesses and accept yourself for having them then you can work towards fixing them.  Seeing these flaws in yourself can help you understand and accept them in others, as well.
  4. Acceptance:  We all need to feel a sense of self-worth and acceptance.  Be sincere and willing to listen, this will create a calming and serene feel that will alleviate anger and resentment before your client even receives their treatment.  This helps to create an environment that allows for the best results.
  5. A signature fragrance:  The scent of something can create a lasting memory.  As a marketing tool, consider using a fragrance that your clients will remember you by.  Use an essential oil that is like you, but still mild and delicate.  You can add a bit of this scent to your towels and linens by wash of linen spray (a couple of the essential oil diluted with water).  You can also use a diffuser, intense or candle.
  6. A Seasonal Change:  Changing the appearance of your surroundings can help you to look forward to upcoming occasions.  This can add elements of inspiration in your space.
  7. A Thorough intake:  Assessing the goals of your client is essential to providing the proper care.  It’s important to understand the make-up of their lifestyle, from their health and work life to their diet and home life stresses.  These things are critical to meeting your clients’ needs and expectations.
  8. Set Expectations:  Using your client’s intake form and use your experience and know-how to determine an attainable goal for results.  Be upfront, sincere, and realistic about the results you can commit to and their results.
  9. A Complete Solution:  Proper nutrient, hydration, adequate rest, controlled stress level and correct skin care all play a part in the skins health.  Your skin is the largest organ in your body and it’s important to remember, although surface care is key, it’s not the only contributing factor.  Help your client to remember to treat their body and soul well, and it will be reflected on the outside.
  10. Accountability:  Make sure to review your clients’ progress at every appointment to determine if any changes that would require you to modify their treatment for better results.
  11. Expertise:  Throughout your time in this field you will continues to gain more and more knowledge and expertise.  Continuing to educate yourself is always important, though.  Always search out new things that can make you and your services unique.
  12. A Networking Group:  Setting up a referral program with surrounding colleagues, like hair salons or med spas.  Be sure that you trust your clients will have good experiences there.  Collaboration can help convey a sense of community and reward your business.
  1. They are the regenerating, oxygenating, and immune defense properties of plants.
  2. They are so small in molecular size that they can quickly penetrate the tissues of the skin.
  3. They are lipid soluble and are capable of penetrating cell walls, even if they have hardened because of an oxygen deficiency.  Essential oils can affect every cell of the body within 20 minutes and are then metabolized like other nutrients.
  4. They contain oxygen molecules which help to transport nutrients to the starving human cells.  Because a nutritional deficiency is an oxygen deficiency, disease begins when the cells lack the proper nutrient assimilation.  By providing the needed oxygen, essential oils also work to stimulate the immune system.
  5. They are very powerful antioxidants.  Antioxidants create an unfriendly environment for free radicals.  They prevent all mutations, work as free radical scavengers, prevent fungus, and prevent oxidation in the cells.
  6. They are anti-bacterial, anti-cancerous, anti-fungal, anti-infectious, anti-microbial, anti-tumoral, anti-parasitic, anti-viral, and antiseptic.  They have been shown to destroy all tested bacteria and viruses while simultaneously restoring balance to the body.
  7. They may detoxify the cells and blood in the body.
  8. Essential oils containing sesquiterpenes have the ability to pass the blood brain barrier, enabling them to be effective in the treatment of Alzheimer’s disease, Lou Gehrig’s disease, Parkinson’s disease, and multiple sclerosis.
  9. Essential oils are aromatic.  When diffused, they provide air purifying by; removing metallic particles and toxins from the airs, increasing atmospheric oxygen, increasing ozone and negative ions in the area (which inhibits bacterial growth), destroying odors from mold, cigarettes, and animals, and filling the air with a fresh, aromatic scent.
  10. They help promote emotional, physical and spiritual healing.
  11. They have a bio-electrical frequency that is several times greater than the frequency of herbs, food and even the human body.  Clinical research has shown that essential oils can quickly raise the frequency of the human body, restoring it to its normal, healthy level.

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Eating foods with anti-inflammatories help to boost your immune system and promote healthy skin, for instants; foods like dark leafy greens and those rich in fatty acids, like sardines, fish oils, Indian gnee and flax seeds.

Keeping skin nourished with healthy fatty acids and fats, like coconut, avocado and olive oils, help your body absorb minerals and vitamins.  Fatty acids help repair and renew skin cells and promote a hormonal balance.

Depending on your skin concerns there are different things your can do to help de-stress your skin:

For Eczema- to prevent additional inflammation, drink immune supportive tea made from reships, echinacea and chamomile.  You can also apply room temperature tea bags to irritated skin for relief.  Avoid inflammatory chemicals, artificial dyes, harsh soaps and laundry detergents, and cleansers and disinfectants like chloride.

For Acne & Breakouts- these can be caused by bacteria, pregnancy, menopause and hormonal shifts.  Eat nutrient-rich foods and use skin care products that contain Vitamin C, antioxidant-rich ingredients like green tea, willow bark, tea tree oil, juniper and rosemary extracts.  Exfoliate both face and body regularly with willow bark or other antiseptic ingredients to help minimize breakouts.

For Dermatitis- symptoms of dermatitis can include; swelling, itching, burning and blotchy redness.  Severe symptoms are blisters, crusting, and oozing.  The causes are mostly from allergies or physical contact, for example, with synthetic fragrances, colorings, alcohol, FD+C dyes and synthetic preservatives.  Vitamin-rich ingredients with antiseptic qualities like antioxidant-rich elderflower, peppermint, aloe, witch hazel and calendula can help heal dermatitis.

For Redness + Rosacea- this is triggered by sun exposure, primarily.  Symptoms include redness around checks and nose, broken blood vessels, bumps that look like pimples, swollen or painful vein, stringing, itching and flushing easily.  The exact cause of rosacea is unknown, although it is most common in women ages 30-50 and fair-skinned people.  Treatments include topical vitamins, anti-inflammatory herbs, like turmeric, and skin soothing ingredients, like aloe and especially seed oils, like carrot and calendula.  Calendula contains bisabolol, an anti-inflammatory compound, because of this it helps reduce redness associated with rosacea by calming skin.  Switch to mineral-based makeup, use products with calming plants with antihistamine-like qualities, and healing herbs like sage and jasmine.

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These herbal hair rinses will nourish your hair, maintain healthy scalp, combat dandruff & sensitive skin, restore shine & bounce.

Prep: Place 2 cups of the below herbs into bowl then fill with boiling water until herbs are completely covered.  Allow to steep for 30 minutes, strain and let cool.  When cool, used the herb infused water to rinse hair and let sit for 10-20 minutes.  After rinse with water and enjoy!

Herbs & their Benefits:

Black Tea- Prevents shedding and darkens early grey hairs.

Calendula Flowers- Soothes sensitive scalp, helps protect from bacteria & adds a warm glow to hair.

Dandelion Leaves- Helps treat dandruff and dry hair, and adds sheen to dull hair.

Ginger- Adds zing to scalp, stimulates hair follicles and encourages growth.

Lemon Balm- Great for oily hair.  A mild astringent, helps to wake up and refresh scalp, and balances oil production.

Nettle- Helps prevent hair loss, stimulates scalp and encourages glossy, shiny hair growth, and can curb dandruff and spilt ends.

Mints- Antibacterial and astringent properties help increase blood flow to scalp and stimulate hair growth.

Rose hips- Filled with Vitamin C and helps to strengthen hair and give a boost to red hair

Rosemary- Revitalizes; will improve and encourages hair to be strong and shining, and can help with thinning hair by stimulating new growth.

Seaweed- Can add bounce to lifeless hair, full of minerals and proteins, strength and vitality to roots

Yarrow- Great for itchy scalp, helps reduce excess oil and soothe sensitivity, and regular use can lighten hair.

The three most important things about starting your massage practice: set clear goals, understand your budget and create a professional image.

Your Goals:  Write down specific concrete goals you would like to accomplish and the specific time period in which you would like them to be completed.  Some goals would be:  What amount of income you’d like to make by the end of your first year, any additional certificates you wish to earn, and other business related goals.  Also, write down what is standing in the way of you achieving these goals, and what steps you need to take to overcome these obstacles.  Seek advice from a mentor or successful colleague and try to connect with them regularly.

Your Budget:  Create a realistic budget before opening your business.  Make sure you consider your living expenses while you grow your cliental.  Being self-employed doesn’t always mean you will bring home a paycheck.  Figuring out your break-even point is crucial; what are the costs and overhead you need to stay afloat.  Depending on your location, keep in mind rent, utilities, internet and phone, furnishings, equipment, licensing, insurance, taxes, supplies, advertising, etc.  It’s always good to keep a plan B in mind.  If you need to book 18 services a week to break-even but are only booking 13, then you are losing money.  Most people can’t continue on without hitting or exceeding their break-even point.  Remember, you still haven’t even paid yourself at this point.  For example, if your expenses total to $1200 for the month and you charge $65 per service, you would need to perform at least 19 services that month just to break-even.  You also need to keep in mind your personal living expenses, rent/mortgage, car payment, insurance, credit card payments, utilities, phone and cable, child care, groceries, etc.  If your personal expenses, for example, total $2800, added to your business expenses would equal $4000.  This would mean, just to break-even you would need to provide at least 62 services at $65.  This means you would need to do about 15-16 services a week.  Again, this wouldn’t result in any salary of your own, nor would it account for any vacation time or adding unexpected expenses.  Make sure you’re realistic about the ability to sustain your business before you begin your transition to self-employment.

Your Image:  Create your image from day one and keep that in mind with all aspects of your business.  This image you present will be represented in many ways, not just the look and feel of your location but also in the way you and your staff dress, your logo and the way in which you market your business.  For example, most people don’t know what LMT means, consider spelling it out (Sarah Johnson, Licensed Massage Therapist) to ensure clarity.   You can also bring out the style you like to convey but still show the public who you are with your business name.  For example, Sarah Johnson Massage Center, Sarah’s Day Spa, Johnson Medical Massage Therapy or Sarah’s Mind & Body Healing; all of these have a clear message but convey very different atmospheres.  Remember not to use a vague name, like Sarah’s Center, people need to know what services you are providing.

You should, also, consider your image when it comes to your marketing.  This day and age people automatically assume all businesses have a website, this is crucial for your business and now websites are typically pretty cheap to make and maintain with many easily accessible templates available.  Offering your full menu, appointment booking, gift cards, and social media links, like Facebook, on your website can be a great way to maintain current cliental and intrigue new clients.  Again, don’t forget about your image when it comes to your online presents.  If you have a modern urban spa feel at your location, don’t put pictures of beaches throughout your website.  Business cards are also very important.  A great way to expand your business is to go to local establishments like banks, boutiques, cafes and hair salons asking if they would display your card, this is great free advertising.  Also, carry your business cards around with you at all times to hand to potential new clients.  Another great way to advertise in an inexpensive way, is to make reusable bags or t-shirts and wear/use them around town as you do your usual errands.  Consider your logo in this regard, keep your image in mind.  A logo of business card that includes a board certified image gives an entirely different feel than one with a yin yang symbol.

Lastly, think about what you and your employees should wear regularly to continue the image you are looking for.  Are you more medical?; then go with scrubs.  Or maybe you like a spa feel; consider a semi-casual all black look, this helps the focus stay on the client without being overly formal.  Whatever you choose, remember, cohesion is key.

In conclusion, set concrete but achievable goals, budget carefully and realistically, and create the image you want to make your business successful.  There are many visions of success, make sure this one is defined by you.

  1. Know you Intention: Say it out loud and keep it as your focus.  You have to image your success, talk about it often and stay focused on your goal.
  2. Source Experts: Find a mentor, hire an expert or create a partnership to cover areas you feel weakest.  Use your energy to focus on your strengths and instill help to alleviate stress of weaknesses.
  3. Identify Energy Suckers:  Be aware of what drains your energy.  Maybe it’s a bad habit, relationship or even social media.  Keep track of the time you spend, if you notice you are doing this often make a change.
  4. Highlight the Good:  Show appreciation to yourself and your team and you will continue to find that it will increase.  Positive energy will spread and grow.
  5. Avoid Gossip:  The negativity of gossip can destroy all the good you are doing.  Removing gossip from daily discussions can protect this good energy.
  6. Clear your Space:  Remove all clutter.  Use intense or a diffuser, have fresh water on hand and dust and sanitize regularly.
  7. Be Proud:  A great boost of energy is reminding yourself of your accomplishments.
  8. Stay Strong:  Discipline is needed to remain positive and focused.  Remember to review your intentions every day.
  9. Listen Well:  Listen to your partners, team and customers; you can learn important information from them.  Use this to improve training, appearance and vision.
  10. Surround Yourself with Positive Influences:  This will make you more successful, more motivated and happier.  Having like-minded people in your inner-circle is a must.
  1. How to Feature:  When listing a feature of the product/service always include its benefits.  This shows the client what’s in it for them, which is what will persuade them to purchase the service or product.
  2. Control your Content:  Instead of just describing the product or service, like listing its key ingredients, explain the benefits and focus on selling the results.  This will be much more incising to clients.
  3. Market your Strengths:  Write for your demographic.  If you are experienced in anti-aging, you should target those over 30, if you don’t like waxing then take it off the menu.  Whatever you’re passionate about and want to focus on, let that be the spotlight of your menu, and let that do the selling for you.  This is your space to showcase exactly what you want.
  4. Match your Style:  Does your spa have a theme?  Like tropical, urban oasis, clinical or Zen; play into the sensory of it.  Make sure your menu reflects your spa’s look and feel.  Play off the branding of your location and business to make things all tie together seamlessly.
  5. Show Them the Way:  Your menu should show clients what you offer and guide them to what you’d like to sell.  For instants, if you have a high-profiting service you’d like to highlight guide your client’s eye’s there.  Do this by using a different color, boxing the service or placing it in the front or center of the menu.
  6. Golden Triangle:  Marketers refer to the middle area, to top left and right as the “golden triangle”.  Our eyes first go to the middle section and then read left to right.  Take advantage of this area!
  7. Categorize Correctly:  Categorize treatments to make it easy on the eyes.  Use basic names, like Packages, Facial Treatments, Body Treatments, Waxing and Add-Ons.  Add-Ons or Upgrades should be the last item on your menu.  You can also use a more unique and adventurous category approach, like Wrinkles Be Gone or Bye Bye Blemishes, just make sure not to overwhelm your clients with too many choices.
  8. Straight Froward Pricing:  It is a respectful practice to display costs for services in your menu, preferably next to or right below service name and/or description.  Avoid pricing you would find at your local grocery store, like $99.99, round to a simple even number, like $100, to insure pricing doesn’t imply bargaining.
  9. Team Spirit:  Remove words like “my” and replace them with “our” throughout your menu.  It’s all about the client; they want to envision themselves in the treatments.  Using “you’ll, your, and you” will help keep the focus on their individual experience.
  10. Picture This: Using images is a good way to highlight treatments and help clients picture themselves in your treatment rooms.  Some skin care manufactures have photos you can use, or you can also download free images from pixabay.com.  Make sure to use photos that complement your menu and not overpower it.
  11. Protect your Policies:  The back portion of your menu should outline your cancelation policy and scheduling requirements, this is a great way to show clients your business structure.  Remember to be firm but welcoming.
  12. Make it Pretty:  Many printing companies have templates you can use as your base.  Making your menu esthetically pleasing in the hands of your client is key.
  13. Be Bold:  Your font needs to be easily readable, using a standard font like Arial of Times New Roman (avoid script fonts) are usually safe.  Do not shrink font size to include more information, instead reduce the amount of text, eliminate low-profiting or unpopular services or services you don’t enjoy providing.  If you don’t like going it, most likely the client won’t like receiving it.
  14. Less is More:  Don’t overwhelm clients with too much information.  Leaving white space between services looks more professional.  If there is empty space, don’t think you have to use it.
  15. Keep it Quality:  Don’t skimp on paper selection, ink and size.  The quality of the brochure reflects the quality of services to be performed.  If your ink is a little too pricy, try to up the quality of the paper.  If you can afford it, and find yourself a bit lacking in the technical department try hiring a professional to help you design your perfect menu.
  16. Proof before Printing:  Don’t forget to double, triple, and quadruple check your menu for typos and grammatical errors.  There is nothing worse than ordering 500 of your new amazing menu to find a big typo that gives clients a sewed perception of your quality.  The more eyes to review it before sending it off to the printer, the better!
  17. All your Info:  One of the most important things to include in your menu is your business’s full contact information.  Make sure to include your name, logo, address, phone number, website, and email address.  If clients can book appointments online, make sure you let them know.
  18. Search Around: Look at successful spa menus; see what they are doing right.  What stands out most?  Where does it lead your eyes?  Think of the pros and cons while creating your own menu.
  19. Reap the Benefits:  A well-made menu should help the success of your business.  It can entice new potential clients, boost your bookings and do the selling for you.