Archives for category: LMT

The three most important things about starting your massage practice: set clear goals, understand your budget and create a professional image.

Your Goals:  Write down specific concrete goals you would like to accomplish and the specific time period in which you would like them to be completed.  Some goals would be:  What amount of income you’d like to make by the end of your first year, any additional certificates you wish to earn, and other business related goals.  Also, write down what is standing in the way of you achieving these goals, and what steps you need to take to overcome these obstacles.  Seek advice from a mentor or successful colleague and try to connect with them regularly.

Your Budget:  Create a realistic budget before opening your business.  Make sure you consider your living expenses while you grow your cliental.  Being self-employed doesn’t always mean you will bring home a paycheck.  Figuring out your break-even point is crucial; what are the costs and overhead you need to stay afloat.  Depending on your location, keep in mind rent, utilities, internet and phone, furnishings, equipment, licensing, insurance, taxes, supplies, advertising, etc.  It’s always good to keep a plan B in mind.  If you need to book 18 services a week to break-even but are only booking 13, then you are losing money.  Most people can’t continue on without hitting or exceeding their break-even point.  Remember, you still haven’t even paid yourself at this point.  For example, if your expenses total to $1200 for the month and you charge $65 per service, you would need to perform at least 19 services that month just to break-even.  You also need to keep in mind your personal living expenses, rent/mortgage, car payment, insurance, credit card payments, utilities, phone and cable, child care, groceries, etc.  If your personal expenses, for example, total $2800, added to your business expenses would equal $4000.  This would mean, just to break-even you would need to provide at least 62 services at $65.  This means you would need to do about 15-16 services a week.  Again, this wouldn’t result in any salary of your own, nor would it account for any vacation time or adding unexpected expenses.  Make sure you’re realistic about the ability to sustain your business before you begin your transition to self-employment.

Your Image:  Create your image from day one and keep that in mind with all aspects of your business.  This image you present will be represented in many ways, not just the look and feel of your location but also in the way you and your staff dress, your logo and the way in which you market your business.  For example, most people don’t know what LMT means, consider spelling it out (Sarah Johnson, Licensed Massage Therapist) to ensure clarity.   You can also bring out the style you like to convey but still show the public who you are with your business name.  For example, Sarah Johnson Massage Center, Sarah’s Day Spa, Johnson Medical Massage Therapy or Sarah’s Mind & Body Healing; all of these have a clear message but convey very different atmospheres.  Remember not to use a vague name, like Sarah’s Center, people need to know what services you are providing.

You should, also, consider your image when it comes to your marketing.  This day and age people automatically assume all businesses have a website, this is crucial for your business and now websites are typically pretty cheap to make and maintain with many easily accessible templates available.  Offering your full menu, appointment booking, gift cards, and social media links, like Facebook, on your website can be a great way to maintain current cliental and intrigue new clients.  Again, don’t forget about your image when it comes to your online presents.  If you have a modern urban spa feel at your location, don’t put pictures of beaches throughout your website.  Business cards are also very important.  A great way to expand your business is to go to local establishments like banks, boutiques, cafes and hair salons asking if they would display your card, this is great free advertising.  Also, carry your business cards around with you at all times to hand to potential new clients.  Another great way to advertise in an inexpensive way, is to make reusable bags or t-shirts and wear/use them around town as you do your usual errands.  Consider your logo in this regard, keep your image in mind.  A logo of business card that includes a board certified image gives an entirely different feel than one with a yin yang symbol.

Lastly, think about what you and your employees should wear regularly to continue the image you are looking for.  Are you more medical?; then go with scrubs.  Or maybe you like a spa feel; consider a semi-casual all black look, this helps the focus stay on the client without being overly formal.  Whatever you choose, remember, cohesion is key.

In conclusion, set concrete but achievable goals, budget carefully and realistically, and create the image you want to make your business successful.  There are many visions of success, make sure this one is defined by you.

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Are you a massage therapist, esthetician or health/wellness provider seeking a way to build your business and learn a new technique that is less stressful on your body and beneficial for your clients?  Perhaps you are already a Bellanina Facelift Massage Practitioner who is looking for CEs in 2013.

Look no further than the Bellanina Facelift Massage! In 2011, Bellanina  “enhanced” their signature technique by incorporating Thai massage, acupressure and a full body energy release into their already time-tested approach to holistic skin care.  Our homestudy course is NCBTMB approved for 16 CE credits for all new students and for returning practitioners who want to learn the new and improved protocol.

Imagine an all natural, holistic approach to obtaining and maintaining younger, smoother and healthier looking skin at any age. The Bellanina Facelift Massage is the answer you have been looking for to decrease the appearance of fine lines and wrinkles, tone facial muscles and release unblock stuck energy.

 Since 1989, the Bellanina Facelift Massage has been utilized by thousands of clients around the world. We have seen some amazing results including:

Decrease in bags under the eyes 

Firmer cheeks and jaw line

Neck appears smoother

Naso-labial fold lines soften

Skin looks smoother and skin tone evens

Youthful glow

Our clients tell us that the Bellanina Facelift Massage has been the best choice they have made to improve the look and feel of their skin!
                

Before & After (untouched photos)

What our students say…..
“I have taken many modalities as a massage therapist, reflexologist, etc., but your course hands down has such a fantastic income potential. In addition, I find it very creative and the results are amazing. I have done “Bellanina” on all ages, even those women who are in their 70’s and think this is it and they better make the best of what they have and then there is “Bellanina Facelift Massage.” I have a client who is 76 years old, when I finish the Bellanina Facelift Massage, her attitude and feeling of self worth becomes transformed. She told me, “I feel beautiful!”. I just wanted to share that with you and THANK YOU 100 times over for giving me the opportunity of learning and being certified as a “Bellanina Facelift Specialist”.Lauretta I, New York

Several times each month – Nina Howard (Bellanina Founder) hosts a FREE educational webiner at 3:30 P.M (EST) to explain the many benefits of Bellanina Facelift Massage, how this technique can build your business and answer all your questions at the end!

Visit our website www.bellaninainstitute.com to register for this event! Remember, this is a FREE webinar with master trainer, Nina Howard and a chance to learn about the most exciting approach to skin care available today!

Choosing someone to work on your body is an important decision and shouldn’t be taken lightly. If your like most people, you probably wonder about what sort of training a person has and if they really know what their doing. Knowledge and experience are the cornerstones that make a great therapist or esthetician but how can you choose if you don’t know what those abbreviations following their names mean? LMT, CMT…what’s the difference and how that affects you?

Use this simple guide to understand those credentials and make an informed decision!

LMT (Licensed Massage Therapist)

Most states regulate the practice of massage therapy and require licensure to practice as a massage therapist. Remember that massage manipulates the body and can impact health and functioning. A licensed massage therapist has gone through the training required by the state and has the required knowledge and competency to practice their profession. This process is non-voluntary and is the highest level of regulation.

CMT (Certified Massage Therapist)

This is publicly attesting that a service or person has reached or exceeded a certain level of quality or standard. Certification requires a certain level of educational criteria to be met in order to use this title. Certification can be in a specialized field or bodywork practice and can be received through continuing education later in a massage therapist’s career. Certification is usually through a private institution or agency and is a voluntary process.

In the United States…

Massage therapy is monitored by the states and not the federal government. This means that the standards and requirements can vary by state and should be investigated by those seeking to become massage therapists or those looking to determine what qualifications are required to become a massage therapist in their state. Most massage therapists are required to receive 500 to 1000 hours of massage training including courses on physiology and anatomy. Specialized training can vary and may require additional outside training after their initial program.

You Have Right to Know

Don’t be afraid to ask your massage therapist about their qualifications, education and experience before receiving any type of treatment or service from them. Schools will provide certificates to therapists upon completion of their program to prove they have received the training necessary. Remember that this is someone who will be working on your body and it is important to choose someone who knows what they are doing. Massage, when done improperly, can cause damage (especially to someone with existing health conditions). So learn all you can before making your decision!

Continuing Education Opportunities

As a massage therapist you have the opportunity to expand upon your basic training and become a specialist in your field. Remember that people are looking for a massage therapist that can offer them the maximum results. Try learning something new today such as the Bellanina Facelift Massage program. Offered as both a 3 day seminar or a home study course, this program will make you a leader in your field! Learn more today online at Bellanina Institute!

Have you ever even heard of milia? Probably not, although it is a very common skin condition that effects everyone from infants to the elderly. Basically it is tiny white bumps on the skin. Just like any other skin condition there are several different types and treatments available to help you banish the bumps from sight!

Milia are asymptomatic and usually occur around the eyes in children and adults. Up to half of infants in the United States develop milia at some point. In appearance they are small skin lesions (bumps) that range from pearly white to pale yellow in appearance.

Primary milia are most typically seen in infants but may occur in adults. This type typically forms around the nose and eye region. Secondary milia are seen in different blistering disorders or following dermabrasion. Milia are tiny epideremoid cysts that may be may be derived from the pilosebaceous follicle.

Causes

Primary milia may be the result of sebaceous glands that are not fully developed (thus explaining its massive occurrence during infancy). Secondary milia form following blistering or trauma and disruption to the sweat glands. This type can also develop following skin treatments such as dermabrasion or radiotherapy.

Treatment

The most important thing to remember about milia is that they are completely harmless. As a parent it may be tempting to seek treatment for your child’s skin but left alone it will treat itself over time. Basically it is tiny pockets of dead skin cells on the surface and through the natural exfoliation process and building of new skin cells, skin will heal itself and the tiny bumps will disappear.

It is important to remember that milia is not like acne and should not be “pinched” or “popped”. This could lead to significant scarring when done, especially at home. If you are very concerned over the bumps on your skin or wish to seek treatment, consult with your dermatologist.

Prevention

The best way to treat milia is to prevent it from ever developing. This is not true in the case of infant milia – an infants skin is very delicate and should not be exposed to excess cleansers or treatments. Consult with your child’s physician before taking any action.

For teens and adults a gentle exfoliation can help in the prevention of milia but will not clear up the condition once it has developed. A gentle exfoliant will help soften the skin and ease the natural exfoliation process and prevent the build up of more dead skin cells. Remember that your skin is sensitive and should not be exposed to harsh chemicals or rough scrubbing as this will only cause more damage and trauma. (Over exfoliation may actually increase the occurrence of milia on the skin so use good judgment when developing a skin care routine).

Want to learn more about proper skin care? Find us online at http://www.bellaninainstitute.com.

They say that beauty is in the eye of the beholder and believe us when we say there is no more critical judge of your face than your set of eyes. Lines, wrinkles and puffiness can all contribute to signs of aging but perhaps the most frustrating problem to face is dark under eye circles. Sometimes referred to as “bags” because they can be accompanied by puffiness, this is something that affects men and women equally. Luckily there are steps you can take to banish the darkness and greet the day with eyes that look as great as you feel.

Before you can treat a problem you have to know the source. Late nights are often blamed for this occurrence but if that were the case a good night’s sleep should provide a simple cure. Anyone who has developed dark eyes knows that sometimes no matter how great your sleep was those bags still taunt you in the morning.

So what could be causing those dark shadows to develop?

Common sources of under eye circles include:

• Allergies
• Heredity
• Pigmentation Irregularities
• Nasal Congestion (there is a reason you don’t look so great when your sick)
• Thinning Skin (result of intrinsic or natural aging)
• Loss of Collagen and Elasticity (result of intrinsic or natural aging)
• Sun Exposure (result of extrinsic aging or aging influenced by the environment)
• Lifestyle Factors like smoking, drinking alcohol or caffeine

Self Treatment versus Professional Care

Seeing a specialist such as a dermatologist can be an expensive choice when dealing with a problem like under eye circles. If you are worried there might be other factors contributing to your dark eyes consult with a physician but there are several at home treatments that you can try as well.

• Cold Compress – try placing a cold or cool compress against your eyes. This can reduce dilation and puffiness temporarily.
• Pillows – an extra pillow under your head at night can prevent fluid from pooling in the lower lids.
• Get More Rest – while it is true that a lack of sleep is not a direct cause of your dark eyes, less sleep can make your eyes appear more hallow and impact the overall look and feel of your skin. Catch some extra “z’s” to keep your skin looking fresh.
• Protect Your Skin – the environment and especially the sun can wreak havoc on your skin in the long run. Overexposure can lead to a myriad of health problems to cover up when possible (sunglasses are an inexpensive way to protect the fragile skin around your eyes) and use sun block, even in the Winter.
• Make Up – Although not all make up will cover those dark circles, try an oil free concealer to help minimize the appearance. This should be paired with a cold compress to reduce puffiness at the same time.
• Serums – There are several great serums available that utilize natural ingredients to minimize the appearance of dark circles. Try using one twice daily to see incredible results!

Don’t let dark circles ruin your day! Fight back against this premature sign of aging by taking control. Home remedies may take time to show full results (allow up to 12 weeks) but are worth the investment on the road to healthier, happier skin care.

Mother Nature keeps some of her greatest secrets to better skin care tucked away in her plant, flower and herbal remedies. One of the greatest hidden treasures is Aloe for its wonderful and effective healing properties. Widely known for its use on burns and skin irritations, did you know that aloe is also a popular ingredient in anti-aging skin care products?

So how does aloe benefit the skin exactly? It begins by hydrating the skin cells which is perhaps the most important part of achieving healthier skin overall. By refreshing your cells and providing them with the moisture they so desperately need, you are allowing healthy new skin cells to develop. It is the accumulation of dead skin cells that leads to your skin appearing aged, dull and lackluster.

Many skin care products utilize aloe in combination with other herbal and natural remedies to maximize the benefits and tackle multiple skin treatments simultaneously. Since aloe can soften those persistent dead skin cells, it makes exfoliating them away that much simpler. By revealing the healthy new skin cells just beneath the surface of all that build up, your skin will begin to look smoother with a better, more even texture.

Aloe stimulates and increases blood flow to your skin cells. As a topical ointment it can be used directly on irritations, burns, rashes and sunburns to reduce inflammation and soothe pain and itching. This is achieved because aloe contains natural anti-inflammatory and anti-microbial properties. Note: The use of aloe for medicinal purposes should always be under the advice of a doctor – this article is should not be used for medical recommendations.

Finding products that utilize Aloe is not a difficult task. Aloe is used all over the world and the Cosmeceuticals industry is no exception to this. Try an aloe infused moisturizer to reduce the appearance of fine lines and wrinkles. Daily use will help rejuvenate the skin and allow healthier new skin cells to develop. A deep cleansing mask will help to alleviate clogged pores and clear skin blemishes. Use a sun block containing aloe to prevent damage from the sun before it occurs or a topical aloe moisturizer to reduce damage that has already occurred.

Find your Aloe treatment today and you to can benefit from all the secrets Mother Nature has to offer.

Aromatherapy is a service growing in popularity across the United States as people seek new ways to decrease stress and increase their energy through natural and holistic means. This technique blends the use of essential oils with therapeutic massage body work to relieve tension, stimulate relaxation of the mind and help increase the energy flow throughout the body. Aromatherapy seeks to utilize the power of your senses to indulge your body and mind throughout your experience.

The use of essential oils is pivotal to any aromatherapy treatment because it is these specific oils that will provide many of the benefits this service offers. “Essential oils” is a general term that includes natural, aromatic, volatile, plant oils and absolutes. These are often coupled with other natural ingredients to increase the effects such as oils, powders, sugars, clays and mud. These combinations will not only provide the stimulation to your senses through scent but your skin will benefit as well from the ingredients of the natural products.

Essential oils are NOT the same as perfumed oils and this distinction should be clearly understood. Perfumed/fragrant oils have synthetic chemicals added to them and will not provide therapeutic benefits for the body. These products are not regulated however, so it is important to really understand the ingredients of any oils and understand if they are true essential oils designed for aromatherapy or not.

Aromatherapy is the unique combination of the healing powers found within all natural ingredients and the benefits offered through intense muscle massage and bodywork. Therapists trained in aromatherapy are skilled in determining the correct balance of oils, natural products and technique that will benefits the client to the fullest extent possible. Some therapists are trained in holistic techniques that utilize the benefits of aromatherapy as a treatment for many chronic health conditions.

As with any type of massage therapy, the benefits will depend entirely on the individual receiving the treatment. Although massage therapy offers many health benefits, this therapy should not be used in place of other therapies. Aromatherapy is a treatment that can be enjoyed by anyone and should be seen as an indulgent experience that will provide a temporary escape from the stresses of everyday life and stimulate the mind and body. This can be a wonderful gift for someone in your life or a chance to give yourself the gift of relaxation.

Learn more today by visiting http://www.bellaninadayspa.com or visit our sister company http://www.bellaninainstitute.com for more information about essential oils and massage therapy continuing education opportunities!