As a massage therapist or wellness practitioner you may struggle with constant questions about whether or not it would behoove you to expand your skill set and learn new techniques to offer your clientele. It is easy to argue both sides of the matter since learning new skills often requires a commitment of time, money and effort with no absolute 100% guarantee that it will work out. Looking at the situation that way, it is no wonder so many people end up in a professional “rut”.

So what are the two sides of this particular issue?

The question boils down to one simple matter: if you take the time to learn something new, will your clients want this new service? Which of course leads to further questions about expanding your business in the future.

If you are worried that adding new services may alienate your existing clientele, don’t. Experience has taught many practitioners first hand that new services are often more exciting to existing clients than they are to the practitioner! Remember, a massage or facial is a treat and finding something new on the menu can be a great way to mix up an old routine for you and your client. Keeping your service menu fresh and updated will encourage your clients to come back for more. Although you may have some that resist change, they can always stay with their tried and true without harm to your business.

What about attracting new clients? An important part of business growth is knowing how to reach new clientele. Offering the “basic” services everyone already expects from a masseuse or wellness practitioner will not put you ahead of the pack. In fact, not branching out can hurt your business as it may appear out of day or obsolete. We are a culture that thrives on change and innovation – two concepts that do not rhyme with stagnation.

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Continuing education classes have never been more available or adaptable to your schedule. Many courses are available as a seminar or even a home study course for you to learn on your own time. Taking the effort to expand your professional career and techniques will benefit you as a business owner or as a employee. The more you know and the better you market yourself as a specialized expert, the better your business will be.

Take a chance this year and try something new to shake up your business. The Bellanina Facelift Massage continuing education course is a great way to entice existing clientele to try something new, encourage repeat business and market to a new and expanding market base. As the baby boomer generation grows older, they will be looking for treatments that are non-invasive and effective. The Bellanina Facelift Massage is time tested and can offer an amazing choice for your clients.

Contact Bellanina Institute today to learn more or to register for your seminar today. Bellanina Facelift Massage home study course is approved by the NCBTMB for 16 continuing education credit hours and the 3 day seminar is approved for 24 continuing education hours.

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